Planning

London Transport Museum Annual Visitor and Market Research

LONDON TRANSPORT MUSEUM LIMITED

This public procurement record has 1 release in its history.

Planning

27 Mar 2026 at 10:20

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The London Transport Museum, acting through Transport for London as the procuring entity, is in the planning stage for a new procurement process focussing on annual visitor and market research services. This initiative aims to enhance the museum's understanding of visitor experiences, motivations, and demographic profiles across its premises including the museum itself, retail spaces and café. The procurement falls under the 'services' industry category with relevance to research and market services (CPV: 73110000, 79310000). The market engagement deadline for interest registration is set for 10th April 2026 with the contract anticipated to commence on 30th September 2026, lasting until September 2030 with potential renewal thereafter. This is an extensive opportunity situated in London (UKI region) and is suitable for SMEs, reflecting a proactive approach to future audience insights as the museum prepares for significant upcoming capital developments.

The tender offers substantial opportunities for research partners with experience in delivering reliable and unbiased audience insights using modern methodologies, including AI integration. Businesses involved in market research, visitor analysis, or technological innovations in survey systems may find this contract an excellent growth opportunity. It offers the chance to collaborate closely with the museum in shaping the future phase of its audience insight programme. Companies that specialise in comprehensive research frameworks, particularly those adept at adapting to changing environments due to new CRM systems, would be well-suited to compete for this long-term partnership. Engaging with this tender could elevate a business's profile by contributing to impactful decision-making processes at a renowned cultural institution, giving rise to broader opportunities within the public sector.

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Notice Information

Notice Title

London Transport Museum Annual Visitor and Market Research

Notice Description

For the past decade, London Transport Museum has conducted regular onsite customer satisfaction research to understand the experiences and motivations of visitors, retail shoppers and cafe customers. This long running programme has provided essential insights into satisfaction, visitor demographics, operational performance and brand awareness, enabling the Museum to track trends, benchmark performance and support annual planning. The Museum is now entering a new phase. Following a recent total market survey and segmentation refresh, and with a new CRM system enabling post visit email surveys from 2027/28, we are updating our approach to ensure continued robustness while reflecting changing organisational needs. Upcoming capital developments will also require more frequent insights into visitor experiences as spaces evolve, and this piece of ongoing research will be required help test themes and ideas with audiences during this period of change. We are therefore seeking a research partner who can, for the next three to five years, deliver reliable, unbiased audience insight while embracing innovations such as AI and best practice methodologies. The supplier will help us understand motivations, expectations, experiences and profiles across Museum, Retail and Catering audiences; keep our segmentation framework active and insightful; and provide timely reporting to support internal decision making, planning and stakeholder reporting. The purpose of this preliminary market engagement is to source a research partner who can contribute to developing the most effective method for delivering the research.

Planning Information

This engagement notice is being published by TfL on behalf of London Transport Museum and seeks to obtain insight, feedback and market perspectives from potential research partners on how our future audience insight programme could best be delivered. London Transport Museum is carrying out this early market engagement to help shape the next phase of its audience insight programme. For the past ten years, the Museum has relied on regular onsite research to understand who our visitors are, what motivates them, and how they experience our Museum, shop and café. This work has been central to our planning and has helped us track trends over time. With updated segmentation, a recent market wide survey and a new CRM system on the horizon that will allow for post visit surveys from 2027/28, it now feels like the right moment to review and refresh our approach. We also have several major capital projects coming up, which means we'll need more frequent and flexible insight as our spaces change and develop. That's why we're asking the market for views on how a future three to five year research programme could be delivered in a way that stays robust but also makes the most of new ideas, including the use of AI. Your feedback at this stage will help us test our assumptions and refine our specification before we move to tender. This exercise does not form part of any formal procurement process. All responses will be carefully considered but will not bind TfL to any approach to the procurement, nor will responses be treated as conveying any promise or commitment on the part of the respondent. This Early Market Engagement (EME) is to inform the market of LTM's potential upcoming business requirements. Prior to commencing any procurement activities, we wish to better understand the market appetite by requesting you register your interest by completing the MS forms questionnaire: https://forms.cloud.microsoft/e/sJvrc3xR2E by the deadline of 5pm on Friday 10th April 2026. Please email emeliawilson@tfl.gov.uk and bediakilic@tfl.gov.uk to obtain a copy of the draft specification and/ or if you have any questions in regards to this opportunity. TfL reserves the right to conduct further market engagement in the future if required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06761b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/028346-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Mar 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
10 Apr 20266 days to go
Award Date
Not specified
Contract Period
29 Sep 2026 - 30 Sep 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LONDON TRANSPORT MUSEUM LIMITED
Additional Buyers

TRANSPORT FOR LONDON

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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