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Changeons l'Agneau (Intebev collaboration)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 1 release in its history.

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14 Apr 2026 at 07:26

UK7 - Contract Details Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board, based in Coventry, United Kingdom, has completed the procurement process for the “Changeons l'Agneau (Intebev collaboration)” project, focusing on direct marketing services in the regions of Hauts de France, Grand Est, and Paris. This initiative, commenced on 15th April 2026, aims to transform the supermarket offering for lamb and utilise butcher training and local communication strategies to appeal to younger customers while promoting English lamb in France. The project represents a strategic initiative responding to the French lamb industry's reliance on imports post-Bluetongue outbreak. The contract, valued at £150,000 gross, is scheduled to end on 31st March 2027 and was awarded directly to Interbev with no competition due to being below the threshold.

This tender offers significant growth opportunities for businesses, especially those engaged in marketing, agriculture, and international trade, looking to tap into regional retail markets and influence consumer behaviour across France. SMEs with expertise in direct marketing services are well-suited to participate in similar future projects as they can leverage their agility and localised knowledge to facilitate promotional campaigns. Businesses focusing on agricultural imports and exports may also find prospects in such collaborations, particularly during periods when domestic production faces challenges. Engaging with the Agriculture and Horticulture Development Board can open new channels for trade and partnership, enriching the supply chain for lamb products across European supermarket landscapes.

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Notice Information

Notice Title

Changeons l'Agneau (Intebev collaboration)

Notice Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068179
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/033512-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342100 - Direct marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£125,000 £100K-£500K

Notice Dates

Publication Date
14 Apr 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Apr 20261 weeks ago
Contract Period
14 Apr 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

INTERBEV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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