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Victim's Code Communications Campaign

Police and Crime Commissioner for West Midlands

This public procurement record has 2 releases in its history.

Award

30 Sep 2026 at 16:46

UK7 - Contract Details Notice
Tender

17 Apr 2026 at 14:10

UK4 - Tender Notice
Summary of the contracting process

The Police and Crime Commissioner for West Midlands commissioned a creative agency to develop and deliver a high-impact, multi-channel campaign raising awareness of the Victims’ Code. The campaign supports a key commitment in the West Midlands Police and Crime Plan 2025–2029. The work is advertising and public communications, intended to reach audiences across the West Midlands. The buyer is based in Birmingham, and the campaign’s delivery area is the West Midlands. The requirement covers both campaign development and delivery, rather than advertising placement alone, and is framed as a flagship communications campaign for the Commissioner.

The procurement is complete and the contract has been awarded to The Company of Leopards Limited. The contract was signed on 19 June 2026 and runs from 20 June 2026 to 30 June 2027, with a possible extension to 30 June 2028 for a second phase. The awarded contract value is £45,000 excluding VAT (£54,000 including VAT). The buyer used an open, below-threshold competition. There was one lot, and award was based entirely on quality. The contract includes scope for a phase-two extension, dependent on phase one and the successful supplier’s capacity to continue; the alternative is to go back to market. The tender deadline was 1 May 2026, and clarification questions were due by 27 April 2026.

This award shows demand from the West Midlands Police and Crime Commissioner for an integrated creative agency able to develop and deliver public-facing campaigns about victims’ rights across the region. A credible competitor would need to demonstrate strong campaign strategy and creative development, alongside the ability to deliver coordinated activity across multiple channels and to reach the intended public audience. The work was judged on quality rather than price alone, so evidence of effective communications, relevant campaign experience and the ability to manage delivery would matter. The potential second phase also makes continuity and capacity to extend the campaign important. The original competition was a single-lot open process and attracted a small-business supplier; the lot was marked suitable for SMEs and voluntary, community and social enterprises.

How relevant is this notice?

Notice Information

Notice Title

Victim's Code Communications Campaign

Notice Description

Contract with a creative agency to develop and deliver a high-impact, multi-channel campaign that will raise awareness of the Victims' Code across the West Midlands. This is a flagship campaign for the Police and Crime Commissioner, Simon Foster, and is one of his key commitments within the West Midlands Police and Crime Plan 2025-2029.

Lot Information

Lot 1

Options: Extension dependent on phase 1 and capacity of successful supplier to continue. Alternative will be to go to market.

Renewal: Possible extension of scope of campaign with similar budget envelope.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068564
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/092570-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

79341400 - Advertising campaign services

98000000 - Other community, social and personal services

Notice Value(s)

Tender Value
£45,000 Under £100K
Lots Value
£45,000 Under £100K
Awards Value
Not specified
Contracts Value
£45,000 Under £100K

Notice Dates

Publication Date
30 Sep 20262 weeks ago
Submission Deadline
1 May 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
20 Jun 2026 - 30 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Police and Crime Commissioner for West Midlands
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

The Company of Leopards

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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