Award

Town Centre Location Intelligence Platform

AYLESBURY TOWN COUNCIL

This public procurement record has 1 release in its history.

Award

06 May 2026 at 09:47

Summary of the contracting process

Aylesbury Town Council, based in Aylesbury, UK, has awarded a contract to HUQ Industries Limited for a project titled "Town Centre Location Intelligence Platform." This procurement falls under the services category with a particular focus on data services, aligning with the goal of enhancing planning and sharing insights with local businesses. The contract was signed on 26 February 2026 and is active until 1 April 2029. The procurement method was classified as below threshold with limited competition, reflecting a strategic selection process. This award represents the conclusion of the procurement phase, as the contract has been successfully completed and signed.

The project offers substantial business growth opportunities, particularly for data and analytics service providers who specialise in location intelligence. Businesses adept in offering insights into demographics and consumer behaviour would be well-suited for similar tenders. The contract highlights the demand for actionable data in urban planning and local commerce enhancement, presenting an ideal scenario for companies that can leverage technology to meet such needs. By participating in such opportunities, businesses can not only pivot to respond to municipal requirements but also expand their service offerings in the public sector market.

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Notice Title

Town Centre Location Intelligence Platform

Notice Description

The Council has appointed Huq Industries LTD to generate insights into location, dwell time, demographics, time of shopping for actionable insights for planning events and sharing with the local businesses in Aylesbury.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069233
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/041407-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72300000 - Data services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£36,600 Under £100K

Notice Dates

Publication Date
6 May 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
26 Feb 20262 months ago
Contract Period
31 Mar 2026 - 1 Apr 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AYLESBURY TOWN COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
AYLESBURY
Postcode
HP20 2QP
Post Town
Hemel Hempstead
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ13 Buckinghamshire
Delivery Location
Not specified

Local Authority
Buckinghamshire
Electoral Ward
Aylesbury North
Westminster Constituency
Aylesbury

Supplier Information

Number of Suppliers
1
Supplier Name

HUQ INDUSTRIES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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