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Media Planning and Buying Services

Financial Conduct Authority

This public procurement record has 3 releases in its history.

AwardUpdate

06 Aug 2026 at 13:52

UK7 - Contract Details Notice
Award

06 Aug 2026 at 13:36

UK7 - Contract Details Notice
Award

13 May 2026 at 08:48

UK6 - Contract Award Notice
Summary of the contracting process

The Financial Conduct Authority procured media strategy, planning and buying services for its activities across the United Kingdom. The requirement covers advertising and marketing services, including advertising campaign services and, following a contract amendment, out-of-home media buying. The appointed supplier is expected to support the FCA with strategic media advice, campaign planning, media purchasing and related delivery. This is a national service requirement rather than work tied to a single local site. It is relevant to agencies that provide end-to-end media planning and buying, can manage advertising campaigns across UK channels, and can support a public body with structured briefs, approvals, campaign delivery and post-campaign evaluation.

The procurement is complete and was awarded on 7 May 2026 to Wavemaker Ltd t/a WPP650 under Lot 1 of the Media and Creative Services Framework Agreement (RM6364), using a direct framework award without further competition. The award and signed contract are active. The award value is £28,333,333.33 excluding VAT, or £34,000,000 gross. The awarded period runs from 14 June 2026 to 14 June 2030; the contract was signed on 8 July 2026 and runs from 8 July 2026 to 14 June 2030. The contract was amended to include Lot 2, Out of Home Media Buying, in line with the order form. Wavemaker is the sole awarded supplier.

This procurement indicates sustained demand from the FCA for a large-scale, end-to-end media agency capability covering strategy, planning, buying and out-of-home activity. A credible future competitor would need strong advertising and campaign management experience, the capacity to handle substantial UK-wide media activity, and established processes for turning media buying briefs into complete, costed responses by agreed deadlines. The buyer also expects reliable operational delivery: campaigns should launch on the agreed dates, and post-campaign evaluations should be completed within eight weeks of campaign completion. Suppliers should therefore be able to evidence disciplined account management, accurate media buying, performance measurement and clear reporting. The requirement is best suited to an established agency or consortium with broad channel coverage and sufficient resources to support a central-government regulator.

How relevant is this notice?

Notice Information

Notice Title

Media Planning and Buying Services

Notice Description

Media strategy, planning and buying services call-off contract for the FCA. Award to Wavemaker Ltd via Lot 1 of the Media and Creative Services Framework Agreement (RM6364). The Procurement Act 2023 permits an award without competition (direct award) where a Framework Agreement has been established through a compliant competitive process. The RM6364 Framework fully satisfies this requirement. GCA (formerly CCS) maintains robust supplier relationship management, including quarterly financial compliance audits, annual price performance audits and bi-annual customer satisfaction surveys. GCA has run a competitive process and awarded a sole supplier to Lot 1 of the Framework for media strategy, planning and buying services.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06972c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074763-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£28,333,333 £10M-£100M
Contracts Value
£28,333,333 £10M-£100M

Notice Dates

Publication Date
6 Aug 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
7 May 20264 months ago
Contract Period
8 Jul 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Financial Conduct Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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