Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

DHSC: Media Buying and Planning (FY26-27)

DEPARTMENT OF HEALTH & SOCIAL CARE

This public procurement record has 2 releases in its history.

Award

19 Jun 2026 at 09:19

UK6 - Contract Award Notice
Planning

14 May 2026 at 09:37

UK1 - Pipeline Notice
Summary of the contracting process

The Department of Health & Social Care, a central government public authority based in London, has concluded the award phase of its contract titled "DHSC: Media Buying and Planning (FY26-27)" as of 18 June 2026. This procurement, falling under the services category specifically for advertising and marketing services, involved a selective procurement method through an award under the CCS Framework RM6364 Lot 1. The contract was awarded to Wavemaker Limited, a large-scale supplier also located in London. The contract term will last until 14 June 2030, aligning with the CCS framework's end date, and carries a total gross value of £293,640,000.

This tender represents significant business growth opportunities within the media planning and buying sector. Businesses that specialise in advertising and marketing services, particularly those offering large-scale solutions, would find themselves well-positioned to compete for similar contracts in the future. Engaging in this procurement process allows businesses to collaborate with governmental departments, potentially securing long-term, financially substantial contracts that consolidate their market presence and expand their public sector portfolio.

How relevant is this notice?

Notice Information

Notice Title

DHSC: Media Buying and Planning (FY26-27)

Notice Description

Requirement for a new call off contract using CCS Framework RM6364 Lot 1 supplier (WPP) for media planning and buying. The contract will run for a term of 4 years until 14 June 2030, which coincides with the CCS framework end date.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06987d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/057893-2026
Current Stage
Award
All Stages
Planning, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£245,000,000 £100M-£1B
Lots Value
Not specified
Awards Value
£244,700,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
19 Jun 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Jun 20264 weeks ago
Contract Period
18 Jun 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT OF HEALTH & SOCIAL CARE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06987d-2026-06-19T10:19:08+01:00",
    "date": "2026-06-19T10:19:08+01:00",
    "ocid": "ocds-h6vhtk-06987d",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "044263-2026",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK1",
                "description": "Pipeline notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/044263-2026",
                "datePublished": "2026-05-14T10:37:16+01:00",
                "format": "text/html"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-PPON-PMQG-9965-CHZR",
            "name": "Department of Health & Social Care",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PMQG-9965-CHZR"
            },
            "address": {
                "streetAddress": "39 Victoria Street",
                "locality": "London",
                "postalCode": "SW1H 0EU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "name": "Jackie Jones",
                "email": "ccsinbox@dhsc.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.gov.uk/government/organisations/department-of-health-and-social-care",
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-04078547",
            "name": "Wavemaker Limited",
            "identifier": {
                "scheme": "GB-COH",
                "id": "04078547"
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground",
                "locality": "London",
                "postalCode": "SE1 9ET",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "name@wppmedia.com",
                "telephone": "020 3747 1000"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://wavemakerglobal.com/",
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PMQG-9965-CHZR",
        "name": "Department of Health & Social Care"
    },
    "tender": {
        "id": "C452688",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "DHSC: Media Buying and Planning (FY26-27)",
        "description": "Requirement for a new call off contract using CCS Framework RM6364 Lot 1 supplier (WPP) for media planning and buying. The contract will run for a term of 4 years until 14 June 2030, which coincides with the CCS framework end date.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 294000000,
            "amount": 245000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Award under framework",
        "competitive": false,
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "contractPeriod": {
                    "startDate": "2026-06-10T00:00:00+01:00",
                    "endDate": "2030-06-14T23:59:59+01:00"
                },
                "status": "complete"
            }
        ],
        "status": "complete"
    },
    "language": "en",
    "awards": [
        {
            "id": "1",
            "title": "DHSC: Media Buying and Planning (FY26-27)",
            "status": "active",
            "date": "2026-06-18T00:00:00+01:00",
            "value": {
                "amountGross": 293640000,
                "amount": 244700000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-04078547",
                    "name": "Wavemaker Limited"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-06-19T00:00:00+01:00",
                "endDate": "2030-06-14T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "057893-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/057893-2026",
                    "datePublished": "2026-06-19T10:19:08+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-06-19T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "relatedProcesses": [
        {
            "id": "framework",
            "relationship": [
                "framework"
            ],
            "scheme": "ocid",
            "identifier": "ocds-h6vhtk-0502d0",
            "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0"
        }
    ]
}