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Milton Keynes College Marketing and Advertising Services

Milton Keynes College

This public procurement record has 3 releases in its history.

Award

23 Sep 2026 at 11:09

UK7 - Contract Details Notice
Award

05 Aug 2026 at 16:27

UK6 - Contract Award Notice
Tender

15 May 2026 at 16:27

UK4 - Tender Notice
Summary of the contracting process

Milton Keynes College appointed an advertising and marketing services partner to support student recruitment. The work centres on leading the college’s paid social media and pay-per-click activity, with media buying support for possible future out-of-home and television campaigns. The supplier is also expected to work with the college to develop and improve its student recruitment strategy. The work is for Milton Keynes College and is delivered in the United Kingdom.

The procurement is complete: Edison Media Limited was selected, and the contract was signed. The award was made on 4 August 2026. The award and signed contract each state a value of £32,065, excluding VAT; the contract value including VAT is £38,478. The contract runs from 1 October 2026 to 30 September 2028, with two possible 12-month extensions, allowing it to run to 30 September 2030. The college used an open procedure. Bids were assessed on quality, weighted at 70%, and price, weighted at 30%. Seventeen bids were received, with one reaching the final stage. The procurement was divided into one lot, and SMEs and voluntary, community and social enterprises were considered suitable to participate.

For agencies tracking education-sector demand, this award shows Milton Keynes College buying an integrated student-recruitment marketing service rather than a single campaign: the core capability is paid social and PPC, with the ability to support media buying for out-of-home and television activity. A credible competitor would need to demonstrate strategic collaboration with a college, the ability to evolve recruitment activity, and relevant campaign experience across these channels. The selection process also required evidence of business quality standards and accreditations, alongside relevant experience, so suppliers should be ready to substantiate these with clear documentation. Quality carried substantially more weight than price in evaluation, making strong delivery proposals and evidence of quality important alongside competitive pricing. The college considered SMEs and social enterprises suitable.

How relevant is this notice?

Notice Information

Notice Title

Milton Keynes College Marketing and Advertising Services

Notice Description

Milton Keynes College are seeking to appoint a progressive, forward?thinking advertising agency partner who can: Lead our paid social and PPC activity, Support with media buying for any future OOH or TV campaigns and Work collaboratively with the college to innovate and evolve the next phase of their student recruitment strategy.

Lot Information

Lot 1

Renewal: Extensions allowed: Yes (2 x 12 months)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069a56
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/090018-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
£800,000 £500K-£1M
Awards Value
£32,065 Under £100K
Contracts Value
£32,065 Under £100K

Notice Dates

Publication Date
23 Sep 20261 weeks ago
Submission Deadline
19 Jun 2026Expired
Future Notice Date
Not specified
Award Date
4 Aug 20262 months ago
Contract Period
1 Oct 2026 - 30 Sep 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Milton Keynes College
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MILTON KEYNES
Postcode
MK6 5LP
Postcode Area
Milton Keynes
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
Not specified
Local Authority
Milton Keynes
Electoral Ward
Woughton & Fishermead
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

Edison Media Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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