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Media Buying 2026 Design102 Lot 1

Ministry of Justice

This public procurement record has 2 releases in its history.

Award

17 Jul 2026 at 11:14

UK7 - Contract Details Notice
Planning

21 May 2026 at 08:27

UK1 - Pipeline Notice
Summary of the contracting process

The Ministry of Justice procured media buying services for Design102, covering advertising and marketing activity across the United Kingdom. The requirement includes the planning and purchase of media and associated agency services under the single-supplier Lot 1 of the GCA RM6364 framework. The procurement is categorised as services, with the associated classification covering advertising and marketing services. Wavemaker Limited is the appointed supplier for this requirement. The buyer is a central government department, so the work is relevant to media agencies, advertising agencies and marketing service providers experienced in delivering campaigns for public sector clients. The scope is focused on media buying rather than general professional services, and includes operational, billing, reporting and regulatory responsibilities connected with campaign activity.

This procurement has been awarded and the resulting contract is active. It used a selective procedure through a framework agreement, with the award made without competition under the single-supplier Lot 1 of GCA RM6364. Wavemaker Limited was awarded the requirement. The contract was signed on 11 July 2026 and runs from 13 July 2026 to 14 January 2030. Its value is £20,000,000 excluding VAT, or £24,000,000 including VAT. The tender and lot are recorded as complete, and the contract is above the relevant procurement threshold at tender level. The arrangement is non-competitive because it is a framework award to the single supplier for this lot. The published contract includes performance measures for billing accuracy, activity-register access, payment records and apprenticeships.

This award indicates substantial, sustained demand from the Ministry of Justice for a media agency able to manage UK-wide public sector advertising activity at significant scale. A credible competitor would need strong media planning and buying capability, campaign operations, reliable purchase-order and billing controls, and the systems to maintain a client activity register. The requirement also points to the importance of accurate records for advertising-related charge payments and compliance with independent advertising regulation. Suppliers should be able to demonstrate dependable service-level performance, transparent reporting and disciplined financial administration. Social-value delivery is relevant too: the incumbent is measured against an annual target for employing three apprentices. Agencies with public sector governance, large-account capacity and the ability to combine campaign delivery with robust assurance would be best placed when a comparable requirement returns.

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Notice Information

Notice Title

Media Buying 2026 Design102 Lot 1

Notice Description

Media Buying services for Design102 to be awarded without competion under the single supplier Lot 1 of GCA RM6364

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-069e4e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067631-2026
Current Stage
Award
All Stages
Planning, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£20,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£20,000,000 £10M-£100M

Notice Dates

Publication Date
17 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
13 Jul 2026 - 14 Jan 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ministry of Justice
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 9AJ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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