Award

Brand strategy and marketing support

RAIL SAFETY AND STANDARDS BOARD

This public procurement record has 1 release in its history.

Award

01 Jun 2026 at 15:41

Summary of the contracting process

The procurement process described involves the Rail Safety and Standards Board (RSSB), located in London, United Kingdom, which aimed to establish a comprehensive brand and marketing strategy to support its role in transforming Britain's rail industry. This opportunity was categorised under services, specifically marketing services. The procurement process reached the award stage on 1st June 2026, with McLaren Whitson Ltd, a large-scale supplier based in Guildford, being awarded the contract. The contract commenced on 30th May 2026 and is scheduled to conclude on 28th December 2026, with a total gross value of £45,660 and a net value of £38,050. This was a direct procurement below the threshold, conducted without competition.

This tender presents significant opportunities for businesses specialising in brand strategy and marketing services, particularly those focusing on the rail industry sector. It is ideally suited for businesses capable of delivering innovative marketing solutions that can align with RSSB's strategic transformation goals. Although the procurement method was direct and below the threshold, indicating limited competition, businesses with strong credentials in public undertakings and an understanding of the rail sector's dynamics could have a competitive edge. Potential bidders should consider establishing visibility with organisations like RSSB to engage in similar future opportunities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Brand strategy and marketing support

Notice Description

Establishment of a comprehensive brand and marketing strategy to support RSSB's role in the transformation of Britain's rail industry.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06aac4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/051579-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£38,050 Under £100K

Notice Dates

Publication Date
1 Jun 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 May 20266 days ago
Contract Period
29 May 2026 - 28 Dec 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
RAIL SAFETY AND STANDARDS BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC3M 5AD
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
City of London
Electoral Ward
Aldgate
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MCLAREN WHITSON

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06aac4-2026-06-01T16:41:55+01:00",
    "date": "2026-06-01T16:41:55+01:00",
    "ocid": "ocds-h6vhtk-06aac4",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PVGN-9767-BLPT",
            "name": "Rail Safety and Standards Board",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVGN-9767-BLPT"
            },
            "address": {
                "streetAddress": "25 Fenchurch Avenue",
                "locality": "London",
                "postalCode": "EC3M 5AD",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI31"
            },
            "contactPoint": {
                "email": "phil.evans@rssb.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicUndertaking",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public undertaking"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PYDB-7636-RBYN",
            "name": "McLaren Whitson Ltd",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PYDB-7636-RBYN"
            },
            "address": {
                "streetAddress": "37 Meadowlands",
                "locality": "Guildford",
                "postalCode": "GU4 7TA",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKJ25"
            },
            "contactPoint": {
                "email": "liz@mw-london.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PVGN-9767-BLPT",
        "name": "Rail Safety and Standards Board"
    },
    "tender": {
        "id": "ocds-h6vhtk-06aac4",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Brand strategy and marketing support",
        "description": "Establishment of a comprehensive brand and marketing strategy to support RSSB's role in the transformation of Britain's rail industry.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-PPON-PYDB-7636-RBYN",
                    "name": "McLaren Whitson Ltd"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342000",
                            "description": "Marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "status": "active",
            "period": {
                "startDate": "2026-05-30T00:00:00+01:00",
                "endDate": "2026-12-28T23:59:59+00:00"
            },
            "value": {
                "amountGross": 45660,
                "amount": 38050,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-05-29T00:00:00+01:00",
            "documents": [
                {
                    "id": "051579-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/051579-2026",
                    "datePublished": "2026-06-01T16:41:55+01:00",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}