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Media Buying Services

UK EXPORT FINANCE

This public procurement record has 5 releases in its history.

Award

21 Jul 2026 at 10:34

UK7 - Contract Details Notice
Award

01 Jul 2026 at 14:21

UK7 - Contract Details Notice
TenderCancellation

11 Jun 2026 at 09:34

UK12 - Procurement Termination Notice
Award

05 Jun 2026 at 14:55

UK6 - Contract Award Notice
Award

04 Jun 2026 at 11:22

UK5 - Transparency Notice
Summary of the contracting process

UK Export Finance procured media buying services for activity across the United Kingdom. The requirement covers advertising and marketing services, including the planning and purchase of media on the organisation’s behalf. It is a services contract managed by UK Export Finance, the UK central government export finance authority. The awarded scope is associated with advertising and marketing services and is delivered nationally rather than at a single named site. The procurement comprises one lot. The selected supplier, Wavemaker Limited, is a large media and marketing business based in London. Businesses considering similar work should therefore have the ability to provide end-to-end media buying support for a central government client, with delivery capability covering UK-wide campaigns and associated planning and buying activity.

This procurement has been awarded and the resulting contract is active. It used a direct award under a single-supplier framework through the Government Commercial Agency route, rather than an open competition. The award was made to Wavemaker Limited on 29 May 2026. The awarded value is £14.5 million excluding VAT, or £17.4 million including VAT. The contract was signed on 11 June 2026 and runs from 14 June 2026 to 13 June 2030. The arrangement covers one lot and is above the relevant threshold. Performance is tracked through quarterly measures covering outcomes alignment, evidence-based planning and alignment of buying decisions to the brief. A separate contract entry was cancelled on 11 June 2026 because notices were published in error: this was a framework call-off, not a direct award.

For a supplier assessing future requirements from UK Export Finance, this award demonstrates demand for substantial, nationally delivered media buying services through a government framework route. A credible competitor would need established media planning and buying capability, experience translating client briefs into buying decisions, and the ability to support evidence-based planning. It would also need to measure and report outcomes alignment and the fit between buying activity and the brief, with performance reviewed every three months. The selected supplier is a large specialist media business, indicating that the requirement is suited to organisations with significant operational capacity, broad market access and the systems to manage sizeable government campaigns. Relevant suppliers should also understand framework call-off processes and the requirements of central government procurement.

How relevant is this notice?

Notice Information

Notice Title

Media Buying Services

Notice Description

THIS IS NOT A NEW NOTICE. UK7 Media Buying Services ocds-h6vhtk-06ad3c was published 01/07/2026 but the contract was not attached. This notice is solely to attach the contract.

Procurement Information

Single supplier framework through GCA

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ad3c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068577-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£14,500,000 £10M-£100M
Contracts Value
£14,500,000 £10M-£100M

Notice Dates

Publication Date
21 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 May 20264 months ago
Contract Period
14 Jun 2026 - 13 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active, Cancelled

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UK EXPORT FINANCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2HQ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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