Award

Media Buying Services

UK EXPORT FINANCE

This public procurement record has 1 release in its history.

Award

04 Jun 2026 at 10:22

UK5 - Transparency Notice
Summary of the contracting process

The public procurement process for media buying services has been initiated by UK Export Finance, located at 1 Horse Guards Rd, London. The contract, identified as UKEF0652, falls under the category of advertising and marketing services and will cover the United Kingdom region. This direct award process operates under the GCA framework (reference RM6364) and has been awarded to Wavemaker Limited. The contract is set to commence on 14th June 2026 and continue until 13th June 2030. This procurement process has reached the award stage, with the upcoming date for its future signature scheduled for 8th June 2026. The total contract value is reported at £17,400,000, indicating a significant investment in media planning and buying services by the UK government.

This tender presents substantial opportunities for businesses specialising in advertising and marketing services to engage with a major central government entity like UK Export Finance. Given that the contract operates on a direct award basis to Wavemaker Limited as a sole supplier, large businesses with a robust portfolio and capacity to handle extensive media buying and planning can explore potential subcontracting opportunities under Wavemaker Limited. Companies equipped with advanced media planning tools, experienced teams, and a track record in government contracts would be particularly well-suited to leverage this tender for long-term growth and presence in the public sector market.

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Notice Information

Notice Title

Media Buying Services

Notice Description

This requirement is specific to UKEF's media planning and buying services. The supplier is a cross-government provider procured by the Government Commercial Service (GCS) and the Cabinet Office (CO). UKEF will call off directly from the Government Communication Agency (GCA), formerly Crown Commercial Service (CCS), framework. The contract will be awarded via a direct award under Lot 1 & 2 of the GCA framework (reference RM6364), covering media planning and media buying. This lot operates on a sole-supplier basis, with services scheduled to commence in June 2026.

Procurement Information

under PA23-Schedule 5, Para 4: Single Supplier on a framework

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ad3c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052688-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£14,500,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
4 Jun 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Jun 2026Today
Contract Period
13 Jun 2026 - 13 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UK EXPORT FINANCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2HQ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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