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Media Buying Services

HM Revenue & Customs

This public procurement record has 2 releases in its history.

Award

17 Jul 2026 at 12:17

UK7 - Contract Details Notice
Award

08 Jun 2026 at 15:52

UK6 - Contract Award Notice
Summary of the contracting process

HM Revenue & Customs procured specialist media buying services to support departmental communications and advertising campaigns. The requirement covers access to media market expertise, industry tools, systems and resources that HMRC does not hold in-house, including the purchase of advertising media space. It supports future communications and advertising activity and continues an existing service arrangement. The service is classified as advertising and marketing services. Delivery is across the United Kingdom, with HMRC based at 100 Parliament Street, London. The procurement was made under a central government framework arrangement, reflecting the requirement for departments to use centrally appointed media buying services for compliant, coordinated and value-for-money purchasing.

The procurement is complete and one supplier was selected under a framework award using a selective procedure. WAVEMAKER LIMITED was awarded the single lot on 5 May 2026 for £120,000,000 excluding VAT (£144,000,000 including VAT). The award contract period runs from 20 June 2026 to 19 June 2030. A contract was signed on 1 July 2026, and the active contract runs from 2 July 2026 to 1 July 2030, with a value of £120,000,000 excluding VAT (£144,000,000 including VAT). The award was evaluated through a non-competitive framework call-off. Contract performance includes monitoring invoicing accuracy monthly, and media buying accuracy and financial transparency every three months.

This requirement indicates sustained central-government demand for a large-scale media buying partner able to manage advertising media purchases and support public-sector communications. A credible future competitor would need specialist media market knowledge, established industry tools and systems, and resources capable of handling HMRC’s ongoing campaign activity across the United Kingdom. The successful supplier profile is a large media services business able to provide compliant framework-based delivery rather than an ad hoc buying service. Strong financial controls would be important, including transparent reporting and reliable invoicing. Suppliers should also be able to demonstrate accurate media buying and support regular performance monitoring against invoicing accuracy, buying accuracy and financial transparency measures.

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Notice Information

Notice Title

Media Buying Services

Notice Description

HMRC delivers a range of communications and advertising activity in support of departmental objectives and wider Government priorities. To support the effective delivery of these campaigns, HMRC requires access to specialist media buying services, including market expertise, industry tools, systems and resources that are not available in-house. In line with cross-government arrangements, departments are required to utilise centrally appointed media buying services for the purchase of advertising media space. These arrangements help to ensure value for money, consistency, coordination of activity across Government and access to specialist capabilities. This requirement is not new and relates to the continuation of existing media buying services currently used by HMRC. The contract will ensure ongoing access to compliant media buying provision, supporting the delivery of future communications and advertising activity as required. The estimated contract value reflects anticipated expenditure over the life of the agreement and does not represent a guaranteed commitment of spend.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b010
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067753-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£120,000,000 £100M-£1B
Contracts Value
£120,000,000 £100M-£1B

Notice Dates

Publication Date
17 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
5 May 20263 months ago
Contract Period
2 Jul 2026 - 1 Jul 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HM Revenue & Customs
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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