This public procurement record has 1 release in its history.

Award

08 Jun 2026 at 14:52

Summary of the contracting process

The procurement process for "Media Buying Services" is spearheaded by HM Revenue & Customs (HMRC) of the United Kingdom, located at 100 Parliament Street, London. This contract falls under the public authority central government classification and pertains to the advertising and marketing services industry. The tender was awarded under the CCS RM6364 framework, employing a selective procurement method, and is in the contract award stage. Key dates include the award date of 5th May 2026, the standstill period ending on 18th June 2026, and the contract period running from 20th June 2026 to 19th June 2030, covering services delivered throughout the UK.

This tender represents significant opportunities for the business providing media buying services, especially those with expertise in planning and purchasing advertising space. The procurement process favoured a large-scale supplier, Wavemaker Limited, indicating that well-established businesses with the necessary tools, market access, and capacity to deliver such services are likely best suited for such tenders. Companies in the advertising sector that can offer optimisation and value-for-money solutions would find substantial potential for growth by engaging with contracts of this calibre and size, given the total contract value of £144 million.

How relevant is this notice?

Notice Title

Media Buying Services

Notice Description

The contract is for the provision of media buying services to support HMRC's advertising and communications campaigns. This includes the planning, purchasing, and optimisation of advertising media space across multiple channels, using specialist expertise, tools and market access to secure the required reach, quality and value for money. Services will be delivered by the centrally appointed supplier under the CCS RM6364 framework (Lot 1), on a call-off basis aligned to HMRC campaign requirements.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b010
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/053918-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£120,000,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jun 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 May 20261 months ago
Contract Period
19 Jun 2026 - 19 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HM REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06b010-2026-06-08T15:52:56+01:00",
    "date": "2026-06-08T15:52:56+01:00",
    "ocid": "ocds-h6vhtk-06b010",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PVMW-8599-JZNJ",
            "name": "HM Revenue & Customs",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PVMW-8599-JZNJ"
            },
            "address": {
                "streetAddress": "100 Parliament Street",
                "locality": "London",
                "postalCode": "SW1A 2BQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "hmrcsupportsapariba@hmrc.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-04078547",
            "name": "WAVEMAKER LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "04078547"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PPJT-1182-CPHN"
                }
            ],
            "address": {
                "streetAddress": "Sea Containers",
                "locality": "London",
                "postalCode": "SE1 9ET",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "Governmentresponse.London@wmglobal.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://wavemakerglobal.com/uk/",
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PVMW-8599-JZNJ",
        "name": "HM Revenue & Customs"
    },
    "tender": {
        "id": "SR2940716111",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Media Buying Services",
        "description": "The contract is for the provision of media buying services to support HMRC's advertising and communications campaigns. This includes the planning, purchasing, and optimisation of advertising media space across multiple channels, using specialist expertise, tools and market access to secure the required reach, quality and value for money. Services will be delivered by the centrally appointed supplier under the CCS RM6364 framework (Lot 1), on a call-off basis aligned to HMRC campaign requirements.",
        "status": "complete",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Award under framework",
        "competitive": false,
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "pending",
            "date": "2026-05-05T00:00:00+01:00",
            "value": {
                "amountGross": 144000000,
                "amount": 120000000,
                "currency": "GBP"
            },
            "mainProcurementCategory": "services",
            "aboveThreshold": true,
            "suppliers": [
                {
                    "id": "GB-COH-04078547",
                    "name": "WAVEMAKER LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79340000",
                            "description": "Advertising and marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "standstillPeriod": {
                "endDate": "2026-06-18T23:59:59+01:00"
            },
            "contractPeriod": {
                "startDate": "2026-06-20T00:00:00+01:00",
                "endDate": "2030-06-19T23:59:59+01:00"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "053918-2026",
                    "documentType": "awardNotice",
                    "noticeType": "UK6",
                    "description": "Contract award notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/053918-2026",
                    "datePublished": "2026-06-08T15:52:56+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2026-06-19T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "relatedProcesses": [
        {
            "id": "framework",
            "relationship": [
                "framework"
            ],
            "scheme": "ocid",
            "identifier": "ocds-h6vhtk-0502d0",
            "relatedLots": [
                "1"
            ],
            "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0"
        }
    ],
    "language": "en"
}