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PR Campaign Evaluation

The National Lottery Community Fund

This public procurement record has 2 releases in its history.

Award

12 Aug 2026 at 15:19

UK6 - Contract Award Notice
Tender

16 Jun 2026 at 15:31

UK4 - Tender Notice
Summary of the contracting process

The National Lottery Community Fund, through the National Lottery Promotions Unit, commissioned a research agency to evaluate its public relations and communications campaigns. The work is intended to support continuous improvement, inform future communications planning and demonstrate the impact of communications activity. It covers robust, insight-led evaluation rather than campaign delivery itself, so relevant suppliers are likely to provide research, evaluation, analysis and communications insight services. Delivery is across the United Kingdom. The buyer is a central government public authority. The requirement is categorised as public relations services, although its substance is campaign evaluation and research. It was structured as one requirement rather than separate lots, and was identified as suitable for small and medium-sized enterprises.

The procurement has been completed and awarded following a below-threshold open competition. Ten bids reached the final stage, all from SMEs. ECHO RESEARCH LIMITED was selected on 12 August 2026. The award is valued at £40,300 excluding VAT, or £48,360 including VAT; the original estimated value was £41,666 excluding VAT, or £50,000 including VAT. The contract period is 20 August 2026 to 31 March 2027, with signature scheduled by 20 August 2026. The enquiry deadline was 29 June 2026 and the bid submission deadline was 13 July 2026 at 11:00. Evaluation placed 80% on technical and quality criteria, including social value, and 20% on commercial price. Electronic submission was allowed.

This award shows demand from the National Lottery Community Fund for specialist research agencies that can evaluate public relations and communications activity with robust, evidence-led methods. A credible competitor for a future requirement would need to demonstrate experience designing and delivering communications or campaign evaluations, gathering reliable evidence, analysing results and turning findings into practical insight. The work also calls for the ability to connect evaluation with continuous improvement, future communications planning and demonstration of impact, rather than reporting activity alone. Strong technical and quality capability, including social value considerations, mattered substantially more than price in the assessment. The award attracted ten final-stage bids, all from SMEs, indicating that the requirement can be delivered by a capable specialist research business without the scale of a major corporate supplier.

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Notice Information

Notice Title

PR Campaign Evaluation

Notice Description

To support continuous improvement, strengthen future communications planning and demonstrate impact, National Lottery Promotions Unit (NLPU) is seeking to appoint a research agency to deliver robust, insight-led evaluation of its communications activity.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b62c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076887-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£41,666 Under £100K
Lots Value
£41,666 Under £100K
Awards Value
£40,300 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20262 weeks ago
Submission Deadline
13 Jul 2026Expired
Future Notice Date
Not specified
Award Date
12 Aug 20262 weeks ago
Contract Period
20 Aug 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The National Lottery Community Fund
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1TR
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Supplier Information

Number of Suppliers
1
Supplier Name

ECHO RESEARCH LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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