This public procurement record has 1 release in its history.

Award

25 Jun 2026 at 07:17

Summary of the contracting process

The Agriculture and Horticulture Development Board, based in Coventry, UK, has conducted a contracting process for the provision of interim social media management and content support targeting North American audiences. This award stage process, dated 25th June 2026, involves advertising and marketing services to promote UK beef, lamb, and pork through social media platforms like Facebook and LinkedIn. The contract has been awarded to Agence IF, a French supplier, to ensure market presence in the absence of physical exhibitions. The contract commenced on 26th June 2026 and will end on 31st December 2026, with a gross value of £91,560.

This tender presents opportunities for businesses specializing in digital marketing services, particularly those experienced in global campaigns aimed at enhancing product visibility. SMEs involved in digital content creation, social media strategy, and campaign execution would find this contract particularly suitable due to its focus on market engagement through digital platforms. The direct procurement method, executed below threshold without competition, indicates potential for agile businesses capable of delivering rapid and targeted marketing solutions for high-profile public authorities like the Agriculture and Horticulture Development Board.

How relevant is this notice?

Notice Title

Interim cover for Social Media management provision for US

Notice Description

Provision of interim social media and digital content support to deliver targeted communications across Facebook and LinkedIn for North American audiences, promoting UK beef, lamb, and pork. The services will include the creation of written social media content, as well as the editing and adaptation of visual assets (images and video) to support campaign delivery. The supplier will also support the development, writing, and publication of blogs for the AHDB US website to enhance industry engagement and market visibility. This activity is required to ensure continuity of in-market promotion in North America during a period where no physical exhibitions or on-the-ground activations are taking place. The requirement is interim in nature and will remain in place while a full specification is developed in collaboration with the Procurement team, with the intention of undertaking a formal tender process to appoint a longer-term social media supplier.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bca6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/059644-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£76,300 Under £100K

Notice Dates

Publication Date
25 Jun 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jun 20263 weeks ago
Contract Period
25 Jun 2026 - 31 Dec 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AGENCE IF

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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