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UHB Birmingham and Solihull Sexual Health Media Planning and Buying Services

University Hospitals Birmingham NHS Foundation Trust

This public procurement record has 3 releases in its history.

TenderUpdate

30 Jul 2026 at 14:16

UK4 - Tender Notice
TenderUpdate

27 Jul 2026 at 15:49

UK4 - Tender Notice
Tender

30 Jun 2026 at 15:09

UK4 - Tender Notice
Summary of the contracting process

University Hospitals Birmingham NHS Foundation Trust, on behalf of the Umbrella Sexual Health Service, is procuring a media agency for public health promotion campaigns across Birmingham and Solihull. The service covers planning, buying, delivering, optimising and reporting on paid media activity. It includes advertising and marketing services across legacy and digital channels, with one agency expected to provide a consistent advertising brand. The work supports sexual health communications and wider public health promotions for the local population. Delivery is required in Birmingham and Solihull. This is a service opportunity for agencies able to combine media strategy, campaign buying, digital and traditional advertising, performance optimisation and clear reporting within a public health setting.

The process reached tender: the Trust invited offers through an open procedure. The enquiry deadline was 13 July 2026 at 12:00, and the tender submission deadline was extended to 7 August 2026 at 12:00. The estimated value is £500,000 excluding VAT, or £600,000 including VAT. The contract is due to run from 14 September 2026 to 13 September 2029, with options for a further 24 months, allowing extension to 13 September 2031. The expected award decision date is 1 September 2026. There is one combined requirement rather than separate legacy and digital advertising lots. Tenders are evaluated using a pound-per-assessed-benefit approach: bidder cost divided by the bidder’s technical and social value score. English is the submission language, and electronic submission is allowed.

This opportunity suits media agencies with end-to-end campaign capability: planning audiences and channels, buying paid media, delivering campaigns, monitoring performance, optimising activity and producing meaningful reports. Suppliers should be able to work across both traditional and digital advertising while maintaining one coherent brand and achieving cost efficiencies. Experience in public health, sexual health, behaviour-change or other sensitive communications would be particularly relevant to the stated purpose, alongside the ability to translate campaign objectives into measurable technical and social value. The requirement is identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises, so specialist agencies and mission-led organisations may be well placed to compete, provided they can offer the required media buying capacity and service resilience.

How relevant is this notice?

Notice Information

Notice Title

UHB Birmingham and Solihull Sexual Health Media Planning and Buying Services

Notice Description

University Hospitals Birmingham NHS Foundation Trust (UHB), on behalf of the Umbrella Sexual Health Service, is seeking to procure a media agency to plan, buy, deliver, optimise and report on paid media campaigns supporting a programme of public health promotions across Birmingham and Solihull.

Lot Information

Lot 1

Options: 24 months of extension options

Renewal: 24 months of extension options

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c060
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072228-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
£500,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jul 20263 weeks ago
Submission Deadline
7 Aug 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Sep 2026 - 13 Sep 2029 3-4 years
Recurrence
2029-05-31

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University Hospitals Birmingham NHS Foundation Trust
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 2GW
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG31 Birmingham
Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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