This public procurement record has 3 releases in its history.

Award

16 Jul 2026 at 13:37

Award

07 Jul 2026 at 10:07

Award

07 Jul 2026 at 09:50

Summary of the contracting process

The NHS Business Services Authority has successfully concluded a contract for three marketing campaigns on the Meta platform, including the NHS Healthy Start, NHS Matex/Medex, and NHS Eligibility Tracker. The procurement process was a direct award due to the unique capabilities of Meta (UK) Limited, which is the sole supplier capable of providing advertising on its platform. The contract, identified as W231259, commenced on 20th July 2026 and is set to end on 31st March 2027. The services fall under the advertising and marketing category, with an overall value of £214,200. The campaigns will benefit the UK region, with Newcastle upon Tyne and Herefordshire being key locations involved in this initiative.

This contract offers substantial growth opportunities for businesses engaged in advertising and marketing services. Large-scale enterprises, particularly those specialising in digital platform advertising, would find significant value in aligning with similar government-led marketing initiatives. The exclusive nature of the direct award underscores the need for unique service offerings and technological capabilities, positioning businesses that can mirror this expertise for potential future collaborations with central government authorities.

How relevant is this notice?

Notice Title

W231259 Meta Advertising July/August Campaigns

Notice Description

This contract is for the provision of three marketing campaigns on META including NHS Healthy Start, NHS Matex/Medex and NHS Eligibility Tracker.

Procurement Information

There is only one supplier who is able to offer advertising on their platform.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c4e8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067318-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£178,500 £100K-£500K
Contracts Value
£178,500 £100K-£500K

Notice Dates

Publication Date
16 Jul 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Jul 20262 weeks ago
Contract Period
19 Jul 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NHS BUSINESS SERVICES AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE15 8NY
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified

Local Authority
Newcastle upon Tyne
Electoral Ward
Lemington
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

META (UK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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