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W231259 Meta Advertising July/August Campaigns

NHS Business Services Authority

This public procurement record has 3 releases in its history.

Award

16 Jul 2026 at 14:37

UK7 - Contract Details Notice
Award

07 Jul 2026 at 11:07

UK6 - Contract Award Notice
Award

07 Jul 2026 at 10:50

UK5 - Transparency Notice
Summary of the contracting process

NHS Business Services Authority procured marketing and advertising services for three campaigns on Meta’s platform: NHS Healthy Start, NHS Matex/Medex and NHS Eligibility Tracker. The work covers campaign activity rather than general communications support, with the stated purpose of promoting these NHS services and helping reach their intended audiences. The buying organisation is the NHS Business Services Authority, a central government public authority. Delivery is across the United Kingdom. The procurement is classified as advertising and marketing services, including marketing services. This is therefore relevant to businesses that plan and manage paid digital advertising campaigns on Meta, particularly for public-sector or health-related communications, rather than suppliers offering only offline advertising, general consultancy or unrelated NHS services.

The procurement has been completed and the contract was awarded to Meta (UK) Limited. It used a direct award procedure for a single lot, on the stated basis that only one supplier could offer advertising on its platform; the rationale was classified as technical reasons relating to a single supplier. The award date was 7 July 2026. The awarded value is £178,500 excluding VAT and £214,200 including VAT. The contract was signed on 13 July 2026 and runs from 20 July 2026 to 31 March 2027. A standstill period ended on 17 July 2026. The contract is active, and the recorded award covers all three Meta advertising campaigns. The process was above the relevant procurement threshold.

This award demonstrates a requirement for platform-specific digital advertising rather than an open-ended marketing service. Suppliers studying comparable NHS work would need the ability to deliver campaigns directly through Meta, understand its advertising environment and manage multiple public-facing campaigns as a coordinated service. Experience of communicating health or eligibility-related messages would help demonstrate suitability, particularly where campaigns need to reach defined audiences clearly and responsibly. Businesses with campaign planning, audience targeting, creative deployment, media management and performance reporting capabilities may be well placed when this buyer next assesses similar requirements. The relevant competitive position is therefore based on platform access and delivery capability, not simply on general advertising experience. Agencies and technology-enabled marketing firms without Meta delivery expertise are less closely aligned.

How relevant is this notice?

Notice Information

Notice Title

W231259 Meta Advertising July/August Campaigns

Notice Description

This contract is for the provision of three marketing campaigns on META including NHS Healthy Start, NHS Matex/Medex and NHS Eligibility Tracker.

Procurement Information

There is only one supplier who is able to offer advertising on their platform.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c4e8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067318-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£178,500 £100K-£500K
Contracts Value
£178,500 £100K-£500K

Notice Dates

Publication Date
16 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
7 Jul 20262 months ago
Contract Period
20 Jul 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Business Services Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE15 8NY
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Lemington
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

Meta Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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