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Job Posting & Advertisement - LinkedIn

MIDLAND HEART LIMITED

This public procurement record has 3 releases in its history.

Award

20 Jul 2026 at 09:10

UK7 - Contract Details Notice
Award

08 Jul 2026 at 15:01

UK6 - Contract Award Notice
Award

08 Jul 2026 at 14:57

UK5 - Transparency Notice
Summary of the contracting process

Midland Heart Limited procured job-posting and advertising campaigns for its recruitment activity. The requirement is a services contract covering advertising and marketing services, delivered in the United Kingdom. The purpose is to publish and promote Midland Heart vacancies through LinkedIn’s platform. The buyer is Midland Heart Limited, based in Birmingham. The awarded supplier is LinkedIn Ireland Unlimited Company, whose service provides access to the LinkedIn platform for job advertising. The procurement relates to one requirement rather than a set of separately described service areas. It is relevant to businesses providing recruitment advertising, digital marketing or online job-posting services, particularly those able to support campaigns for an organisation operating across the UK. The requirement also demonstrates demand for platform-based advertising and associated online portal access used for recruitment promotion.

The procurement is complete and has been awarded through a direct award. Midland Heart awarded the contract to LinkedIn Ireland Unlimited Company on 8 July 2026, using a direct-award route because LinkedIn owns the intellectual property for the LinkedIn platform where the advertising was required. The award and contract value is £285,774.78 excluding VAT, or £342,929.74 including VAT. The contract was signed on 20 July 2026 and runs from 5 December 2026 to 4 December 2029. A future signature milestone was scheduled for 21 July 2026, although the contract record states that it was signed on 20 July. The requirement was above the relevant threshold. Evaluation was based on the direct-award justification and exclusive intellectual-property rights rather than a competitive tender. One lot was completed and awarded.

This award indicates a substantial, multi-year requirement for recruitment advertising delivered through a digital platform, with online portal licence fees forming part of the contracting context. A supplier seeking to compete for comparable work for Midland Heart would need credible capability in job-posting and advertising campaigns, digital recruitment marketing and management of online vacancy promotion. It would also need to show that its platform or service can support UK-wide delivery and provide the access, licensing or intellectual-property rights needed for the proposed advertising channel. The route used here shows that ownership or control of essential platform rights can determine whether a direct award is appropriate. Competitors without exclusive platform rights would therefore need a clear, lawful route to deliver equivalent functionality, or a differentiated service that meets the buyer’s recruitment advertising requirement.

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Notice Information

Notice Title

Job Posting & Advertisement - LinkedIn

Notice Description

Job Posting & Advertisement Campaigns for Midland Heart

Procurement Information

Linked in own the IP for the LinkedIn Platform where advertisement is required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c697
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068055-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£285,774 £100K-£500K
Contracts Value
£285,774 £100K-£500K

Notice Dates

Publication Date
20 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Jul 20262 months ago
Contract Period
5 Dec 2026 - 4 Dec 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MIDLAND HEART LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1LZ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

LinkedIn Ireland Unlimited Company

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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