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Job Posting & Advertisement - LinkedIn

MIDLAND HEART LIMITED

This public procurement record has 3 releases in its history.

Award

20 Jul 2026 at 08:10

UK7 - Contract Details Notice
Award

08 Jul 2026 at 14:01

UK6 - Contract Award Notice
Award

08 Jul 2026 at 13:57

UK5 - Transparency Notice
Summary of the contracting process

Midland Heart Limited, a sub-central government public authority based in Birmingham, UK, has successfully completed a procurement process for job posting and advertisement services. This contract, awarded directly to LinkedIn Ireland Unlimited Company, covers campaigns managed via the LinkedIn platform to promote Midland Heart's job opportunities. The total contract value is GBP 342,929.74, with the service period commencing on 5th December 2026 and concluding on 4th December 2029. The process reached completion on 20th July 2026, with the procurement method justified by LinkedIn's exclusive intellectual property rights, enabling a direct award under public procurement regulations focused on advertising and marketing services.

This procurement presents significant opportunities for businesses in the advertising and marketing services sector, especially those with digital platform capabilities and expertise in handling high-profile campaigns. Companies able to leverage online tools for targeted communication can harness this contract type to demonstrate value in delivering efficient and broad-reaching recruitment advertising solutions. Although the current contract utilised a direct award approach due to LinkedIn's ownership of essential intellectual property, other businesses can explore collaboration or future opportunities through partnerships or subcontracting in ecosystem roles related to the digital advertising landscape.

How relevant is this notice?

Notice Information

Notice Title

Job Posting & Advertisement - LinkedIn

Notice Description

Job Posting & Advertisement Campaigns for Midland Heart

Procurement Information

Linked in own the IP for the LinkedIn Platform where advertisement is required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c697
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068055-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£285,774 £100K-£500K
Contracts Value
£285,774 £100K-£500K

Notice Dates

Publication Date
20 Jul 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
7 Jul 20261 weeks ago
Contract Period
5 Dec 2026 - 4 Dec 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MIDLAND HEART LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1LZ
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

LINKEDIN IRELAND

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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