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Media Planning

H M Revenue & Customs

This public procurement record has 1 release in its history.

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20 Jul 2026 at 14:58

UK7 - Contract Details Notice
Summary of the contracting process

HM Revenue & Customs procured media planning services for its statutory, operational and strategic marketing campaigns. The work covers strategic media planning, audience insight, channel planning, campaign implementation support, media optimisation and performance reporting across paid advertising channels. This is a professional marketing and advertising services requirement, including advertising campaign services (CPV 79341400). Delivery is across the United Kingdom, supporting HMRC’s national activity. The requirement is managed by HMRC as the buying organisation and was structured as a single service lot. It is suited to agencies able to combine strategic media planning with practical campaign support, audience analysis, paid-channel delivery and performance reporting for a central government client.

The procurement is complete and has been awarded through a selective, below-threshold award under a framework, without a competitive call-off. OMD GROUP LIMITED was selected for the single lot, with an award date of 25 June 2026. The contract was signed on 25 June 2026 and runs from 25 June 2026 to 25 June 2027. Its value is £250,000 excluding VAT, or £300,000 including VAT. HMRC may extend it by up to 12 months, to a maximum extent date of 26 June 2028, subject to business need, satisfactory performance and budget availability. Performance measures cover the timeliness of planning outputs, social value addressing economic inequality, and collaboration with HMRC and agencies, reviewed quarterly.

This award demonstrates established demand from HMRC for an integrated media planning partner supporting public-sector marketing campaigns across paid advertising channels. A credible competitor for a future requirement would need strong strategic planning, audience insight and channel-planning capability, together with the capacity to support implementation, optimise media activity and produce clear performance reporting. The requirement also points to the importance of reliable delivery against agreed planning timetables, constructive collaboration with the client and other agencies, and measurable social value, particularly work addressing economic inequality. Agencies with the scale and governance to coordinate national activity, evidence performance and operate effectively within a government framework would be well placed to compete when this type of requirement returns.

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Notice Information

Notice Title

Media Planning

Notice Description

Provision of media planning services to support HMRC's statutory, operational and strategic marketing campaigns. Services will include strategic media planning, audience insight, channel planning, campaign implementation support, media optimisation and performance reporting across paid advertising channels

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cf02
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068318-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Below threshold - award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£250,000 £100K-£500K

Notice Dates

Publication Date
20 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
25 Jun 2026 - 25 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
H M Revenue & Customs
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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