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Media Planning

HM REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

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20 Jul 2026 at 13:58

UK7 - Contract Details Notice
Summary of the contracting process

The procurement process, initiated by HM Revenue & Customs (HMRC), pertained to media planning services crucial for supporting its statutory, operational, and strategic marketing campaigns. The project was established under the title of "Media Planning" and falls under the services industry category, specifically focusing on advertising campaign services. Executed in London, United Kingdom, the tender process has reached the award stage and has been classified as selective, indicative of a below-threshold award under a framework. The procurement was completed on 25th June 2026, with an active contract in place until 25th June 2027, and offers an optional extension period subject to performance and budget considerations.

This tender presents significant growth opportunities for businesses specialising in strategic media planning, audience insight, and campaign implementation. Companies with expertise in media optimisation and performance reporting, particularly those with a proven track record in handling paid advertising channels, would find this contract beneficial. The contract, awarded to OMD Group Limited, exemplifies a specialised opportunity for large-scale enterprises adept in collaborating with governmental bodies like HMRC. Businesses facilitating such skills could leverage similar future opportunities by aligning with HMRC’s procurement needs and ensuring compliance with performance metrics such as timeliness of outputs and economic inequality tackling.

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Notice Information

Notice Title

Media Planning

Notice Description

Provision of media planning services to support HMRC's statutory, operational and strategic marketing campaigns. Services will include strategic media planning, audience insight, channel planning, campaign implementation support, media optimisation and performance reporting across paid advertising channels

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cf02
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068318-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Below threshold - award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£250,000 £100K-£500K

Notice Dates

Publication Date
20 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Jun 20261 months ago
Contract Period
24 Jun 2026 - 25 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HM REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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