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University of Birmingham 125 Years Campaign advertising

THE UNIVERSITY OF BIRMINGHAM

This public procurement record has 1 release in its history.

Award

22 Jul 2026 at 12:49

UK7 - Contract Details Notice
Summary of the contracting process

The University of Birmingham commissioned advertising services for its 125 Years Campaign. The requirement covers campaign advertising delivered in the United Kingdom, supporting the university’s anniversary campaign activity. The buying organisation is the University of Birmingham, a public authority based in Birmingham. The work falls within the advertising services category and concerns a single requirement rather than a multi-lot programme. The published scope refers to the university’s SSA process, indicating that delivery was organised through that process. This opportunity is relevant to advertising agencies, media owners and campaign delivery specialists with the ability to provide advertising services for a large institutional campaign across the UK. The requirement is focused on advertising delivery rather than general university services, construction, supplies or professional consultancy.

The procurement has been completed and the contract is active. The University of Birmingham used a direct award below the applicable threshold, without competition. One supplier was selected: JCDecaux UK Limited. The contract was signed on 29 June 2025 and ran from 30 June 2025 to 18 July 2025. Its value was £70,000 gross, including any applicable taxes. The contract covered the single advertising requirement for the university’s 125 Years Campaign. The supplier was awarded the advertising services requirement for delivery in the United Kingdom. The process therefore records a completed, non-competitive purchase rather than an open tender with scored bids or competing lots.

This award is useful market evidence for businesses tracking institutional advertising demand from the University of Birmingham. The selected supplier was a large advertising company, so a credible future competitor would need the scale and operational capacity to deliver a substantial university campaign reliably across the United Kingdom. Relevant businesses are likely to include advertising agencies, media owners and campaign delivery specialists able to provide established advertising services rather than isolated creative work alone. Experience of planning and executing anniversary, reputation or major institutional campaigns would strengthen a supplier’s position, provided it can demonstrate dependable delivery at the scale expected by a large university. The procurement route also shows that this buyer has used a direct, below-threshold purchasing approach for this type of advertising requirement.

How relevant is this notice?

Notice Information

Notice Title

University of Birmingham 125 Years Campaign advertising

Notice Description

University of Birmingham 125 Years Campaign advertising, as per the SSA process.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d0d3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069147-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£70,000 Under £100K

Notice Dates

Publication Date
22 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2025 - 18 Jul 2025 30 days
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF BIRMINGHAM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 2TT
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Supplier Information

Number of Suppliers
1
Supplier Name

JCDecaux UK Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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