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002830 Audience Discovery & Design : Insight for Research & Culture at the British Library

British Library

This public procurement record has 1 release in its history.

Award

23 Jul 2026 at 06:34

UK7 - Contract Details Notice
Summary of the contracting process

The British Library Board commissioned audience discovery and design research to identify and prioritise the audiences most likely to engage with the Library’s cultural and research offer at its St Pancras site in London. The work supports the wider transformation of the site and falls within market research services. It is a services requirement for a research partner rather than construction, facilities management or the direct delivery of cultural programming. Delivery is connected to the British Library’s St Pancras location, so relevant suppliers should be able to understand audiences, cultural and research organisations, and the context of a major public-facing national institution. The buyer is the British Library Board, a central government public authority, and the procurement was structured as one completed lot.

The procurement has been awarded and the tender is complete. It used a below-threshold procedure described as unknown. DJS Research Ltd was selected for the single lot, with an award recorded as active. The award was made on 12 July 2026 and the contract was signed on that date. The contract runs from 21 July 2026 to 20 January 2027, with a maximum extension date of 20 April 2027 and a three-month renewal option if required. Its value is £110,000 excluding VAT and £132,000 including VAT. The contract is below the applicable threshold. The awarded requirement covers market research services for audience discovery and prioritisation connected with the British Library’s cultural and research offer at St Pancras.

This award shows demand from the British Library for specialist audience and market research capable of informing a major cultural and research-site transformation. A credible competitor for a future requirement would need to design and deliver research that identifies potential audiences, assesses their propensity to engage, and turns findings into a clear prioritisation of the most valuable groups. Experience working with cultural institutions, research organisations or other public-facing bodies would help suppliers understand the Library’s mixed cultural and research offer and its audience-development objectives. Relevant capability includes audience insight, qualitative and quantitative research, segmentation, stakeholder engagement and presenting evidence that can guide service or site design. Suppliers should also be able to operate as a research partner, linking insight to practical decisions rather than producing standalone market analysis.

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Notice Information

Notice Title

002830 Audience Discovery & Design : Insight for Research & Culture at the British Library

Notice Description

The purpose of this procurement is to appoint a research partner to identify and prioritise the audiences with the greatest potential to engage with the British Library's cultural and research offer at St Pancras, London, in line with the wider transformation of the site.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d153
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069390-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£110,000 £100K-£500K

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
21 Jul 2026 - 20 Jan 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Library
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW1 2DB
Postcode Area
North West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
St Pancras & Somers Town
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

DJS Research

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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