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CM3601 Marketing Services Framework

YORKSHIRE WATER SERVICES LIMITED

This public procurement record has 1 release in its history.

Planning

23 Jul 2026 at 13:36

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Yorkshire Water Services Limited is planning a Marketing Services Framework to provide specialist marketing, communications, brand, digital, media and customer engagement support across the organisation. The requirement is for services rather than goods or construction, covering access to a range of related marketing capabilities and delivery models. The framework is intended for use across Yorkshire Water’s organisation, with activity delivered in the United Kingdom. The buyer is a private utility based in Bradford. The procurement is classified as marketing services (CPV 79342000) and is being developed for a utility-sector operating environment. Suppliers’ input will help Yorkshire Water shape the eventual scope, structure, lotting and approach to contracting before the framework is taken to market.

This process is at the planning stage and is preliminary market engagement, not an invitation to tender or a formal competition. Yorkshire Water expects to use a framework agreement, with one planned lot. The estimated value is £12,000,000 including tax. The planned framework period is 1 September 2027 to 1 September 2030, with renewal provisions allowing it to continue until 1 September 2032. The buyer expects the next notice to be published by 15 November 2026. Suppliers may voluntarily express interest in the engagement by 6 August 2026, giving brief details of their service offering; further requests for information or supplier calls may follow. Engagement is non-binding and will inform the procurement strategy, framework structure and contracting arrangements.

This engagement is likely to suit marketing agencies, communications consultancies and specialist providers able to deliver one or more of the proposed service areas: brand strategy and management, digital marketing, media, customer engagement, corporate communications and related marketing support. Suppliers with experience working across complex organisations or regulated utility environments may be well placed to contribute useful evidence about delivery models, capacity and innovation. The buyer is seeking market insight rather than bids at this stage, so businesses should be prepared to explain their service offering, relevant experience, team capability, operating scale and ability to support organisation-wide requirements. Agencies that can work independently or as part of a broader multi-specialism framework may find the proposed structure particularly relevant.

How relevant is this notice?

Notice Information

Notice Title

CM3601 Marketing Services Framework

Notice Description

Yorkshire Water is undertaking Preliminary Market Engagement (PME) to inform the development and procurement strategy for a future Marketing Services Framework. The proposed framework is intended to provide access to specialist marketing, communications, brand, digital, media, customer engagement and related marketing support services across the organisation. We are seeking input from suppliers with relevant experience and capabilities to help shape the scope, structure and delivery model of the framework. Through this engagement, Yorkshire Water aims to understand current market capability, assess supplier capacity, explore innovative approaches to service delivery and ensure the framework is designed to meet future business requirements. Suppliers are invited to express an interest in participating in early market discussions. Feedback gathered will be used to validate the proposed framework approach, inform lotting and contracting considerations, and support the development of the procurement strategy. This engagement is for information-gathering purposes only and does not constitute a call for competition, a formal procurement exercise, or any commitment by Yorkshire Water to procure goods or services.

Planning Information

Suppliers are invited to express interest via email to professionalservicetenders@yorkshirewater.co.uk with brief details of their service offering. Further engagement (e.g., RFI or supplier calls) may follow. There are no specific conditions for participation in this market engagement. Participation is voluntary and non-binding.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d1fa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069738-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£12,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
15 Nov 20262 months to go
Award Date
Not specified
Contract Period
1 Sep 2027 - 1 Sep 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE WATER SERVICES LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD6 2SZ
Postcode Area
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified
Local Authority
Bradford
Electoral Ward
Royds
Westminster Constituency
Bradford South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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