Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Citizens Campaigns Influencer

Waste & Resources Action Programme

This public procurement record has 1 release in its history.

Award

23 Jul 2026 at 16:28

UK6 - Contract Award Notice
Summary of the contracting process

The Waste & Resources Action Programme (WRAP) commissioned an influencer agency to support its in-house marketing and campaign teams. The service covers identifying, contracting and managing influencers to support citizen-facing campaigns for Love Food Hate Waste and Recycle Now. Activity is planned across multiple campaign bursts, including WRAP’s flagship campaigns and a regular programme between them to keep messages and requested behaviours in front of citizens. This is a marketing and communications service, with business and management consultancy elements. The requirement is focused on influencer strategy, sourcing and management, campaign delivery and collaboration with an internal public-interest marketing team. It is relevant to agencies with demonstrable experience delivering influencer-led communications rather than to suppliers offering general advertising or unrelated consultancy services.

The procurement has been awarded and the tender is complete. WRAP used a competitive selective procedure, described as a below-threshold award under a framework. One lot was completed. The contract was awarded to Barley Communications on 23 July 2026 for £108,000 gross. The awarded contract period runs from 24 July 2026 to 31 March 2027, covering the planned campaign programme. The evaluation was conducted through the framework route; the published data does not set out separate quality or price weightings. Barley Communications is an SME. The award is active, with the contract signature scheduled for 23 July 2026. The procurement was below the relevant threshold and concerned services, classified under business and management consultancy and broader business services.

This procurement shows the type of specialist capability WRAP uses for citizen behaviour-change campaigns: an influencer agency able to turn campaign objectives into practical creator activity, identify suitable influencers, negotiate and manage contracts, and coordinate delivery across several campaign bursts. A credible future competitor would need a strong influencer network, robust talent selection and due-diligence processes, and the commercial systems to manage multiple engagements efficiently. It would also need experience translating public-interest messages into content that keeps citizens’ attention, while working closely with an in-house marketing and campaign function. Agencies should be able to demonstrate integrated planning across food-waste reduction and recycling themes, dependable account management, campaign reporting and the capacity to maintain a regular communications rhythm rather than deliver a single isolated activation.

How relevant is this notice?

Notice Information

Notice Title

Citizens Campaigns Influencer

Notice Description

WRAP is seeking to appoint an experienced influencer agency to work in partnership with its in-house marketing and campaign teams to identify, contract and manage influencers who can support campaign objectives across multiple campaign bursts for Love Food Hate Waste and Recycle Now. This will include influencer activity across our flagship campaigns of Recycle Week (14-20 September 2026) and Food Waste Action Week (March 2027), as well as a regular drumbeat of activity in between to keep our asks of citizens front of mind.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d276
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069930-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Below threshold - award under framework
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£108,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jul 20262 months ago
Contract Period
24 Jul 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Waste & Resources Action Programme
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANBURY
Postcode
OX16 5BH
Postcode Area
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified
Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

Barley Communications Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...