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Creative Marketing Services

SOUTH WESTERN RAILWAY LIMITED

This public procurement record has 1 release in its history.

Award

24 Jul 2026 at 10:53

Award Notice
Summary of the contracting process

South Western Railway Limited procured strategic and creative marketing services, including account and project management, production and implementation. The requirement covered one service package for marketing activity delivered across England, including the North East, North West, Yorkshire and the Humber, East and West Midlands, the East of England, London, the South East and the South West. The procurement falls within marketing services (CPV 79342000). The buyer is South Western Railway Limited, a transport organisation based in London. The selected supplier was St Luke’s Communications, also based in London. The scope indicates a need for an agency able to combine strategic marketing advice, creative development, client account management, project delivery and production services across a geographically broad transport operation.

The procurement is complete and has been awarded. South Western Railway Limited selected St Luke’s Communications. The contract was signed on 30 June 2026 for £4,500,000 (GBP). The route was a limited award without a prior call for competition, through the Communications Marketplace RM6124 Dynamic Purchasing System and framework arrangements. Five bids were recorded. Evaluation weighted price at 30%, with quality accounting for 70%: creative excellence 25%, strategic approach 20%, account management and delivery 15%, and production and implementation 10%. The requirement was divided into one lot, although that lot is recorded as cancelled while the award and contract are active. A two-year extension option was included.

This award shows demand from a major transport buyer for an integrated marketing agency rather than a specialist providing only one isolated service. Competitors would need credible strategic planning, strong creative development, dependable account and project management, and the operational capacity to manage production and implementation across England. The evaluation gives particular importance to creative quality and strategic thinking, while still requiring disciplined delivery and competitive pricing. Agencies seeking comparable work would also need to understand the Communications Marketplace RM6124 Dynamic Purchasing System route and ensure they can participate through its supplier arrangements. Experience of complex, geographically distributed transport or public-facing campaigns would help demonstrate the required capability, although the published requirement does not state specific accreditations.

How relevant is this notice?

Notice Information

Notice Title

Creative Marketing Services

Notice Description

The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services

Lot Information

Lot 1

The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services

Options: 2 year extension possible

Procurement Information

The procurement was conducted through an existing the Dynamic Purchasing System (DPS) under the Communications Marketplace RM6124 framework that was lawfully established and advertised in accordance with the Public Contracts Regulations 2015. All suppliers capable of delivering the required services had the opportunity to join the DPS, and the contracting authority is permitted to award contracts through the DPS without publishing a further call for competition. As a result, the award of the contract without prior publication in the Official Journal of the European Union or the Find a Tender service is lawful and compliant with the regulation.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d2f2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070147-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£4,500,000 £1M-£10M

Notice Dates

Publication Date
24 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH WESTERN RAILWAY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4DR
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Westminster
Electoral Ward
Vincent Square
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

St Luke's Communications

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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