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Digital Advertising

HEALTH DATA RESEARCH UK

This public procurement record has 1 release in its history.

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30 Jul 2026 at 15:25

UK7 - Contract Details Notice
Summary of the contracting process

Health Data Research UK procured digital advertising services to support its engagement, communications and marketing activities. The requirement covers buying advertising space and inventory across Google’s digital advertising network through the Google Ads platform, with the aim of increasing audience reach, awareness and engagement. This is a services contract for advertising and marketing activity, classified under CPV 79340000. Delivery covers the United Kingdom. The buyer is Health Data Research UK, based in London. The work is therefore relevant to suppliers involved in digital advertising, paid media buying, campaign planning or marketing communications, particularly those able to work with Google’s advertising network and support a public-sector or research-focused organisation’s audience-growth objectives.

The procurement is complete and the contract has been awarded through a below-threshold direct award without competition. There was one completed lot. Google UK Limited was awarded the contract on 30 July 2026, and the contract was signed the same day. The contract runs from 1 August 2026 to 31 July 2028. Its gross value is £120,000. The selected supplier will provide digital advertising space through Google Ads and Google’s digital advertising network for Health Data Research UK’s engagement, communications and marketing activities. The award is recorded as active and the contract is active. The procurement used a direct route rather than a competitive tender, so the outcome reflects a supplier able to provide the specified platform-based advertising service directly.

This procurement shows demand from Health Data Research UK for a defined digital advertising buying service focused on audience reach, awareness and engagement. A credible competitor for a future requirement of the same kind would need practical expertise in planning and purchasing paid digital advertising inventory across Google’s network, using Google Ads or an equivalent capability where permitted. Relevant strengths would include campaign targeting, budget control, performance monitoring and the ability to connect advertising activity with communications and marketing objectives. Suppliers should also be able to demonstrate dependable delivery for a UK-wide audience and understand the needs of a research or public-interest organisation. The successful supplier’s large-company scale indicates that operational capacity and direct platform access may be important commercial considerations.

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Notice Information

Notice Title

Digital Advertising

Notice Description

Procurement of digital advertising space through the Google Ads platform to support HDR UK's engagement, communications and marketing activities, increasing audience reach, awareness and engagement. The contract covers the purchase of advertising inventory across Google's digital advertising network.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d7e4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072293-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£120,000 £100K-£500K

Notice Dates

Publication Date
30 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Aug 2026 - 31 Jul 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HEALTH DATA RESEARCH UK
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW1 2BE
Postcode Area
North West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

GOOGLE UK LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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