Consumer Trust project

{
    "tag": [
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    "id": "ocds-h6vhtk-06e068-2026-08-10T15:56:25+01:00",
    "date": "2026-08-10T15:56:25+01:00",
    "ocid": "ocds-h6vhtk-06e068",
    "description": "Please note this opportunity has closed, the dates would not be accepted on the notice. Mini competition was circulated 19th June 2026 Deadline for receipt of responses 12pm Fri 3rd July 26 Winning provider notified 9th / 10th July 26 This was against RM6126, shortlisted suppliers.",
    "initiationType": "tender",
    "tender": {
        "id": "2026-831",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Consumer Trust project",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "mainProcurementCategory": "services",
        "description": "Awarded mini competition against framework RM6126 shortlisted suppliers. The purpose of this research is to obtain a greater understanding of attitudes and drivers of trust in the food system in the UK. Trust in food and the way it is produced is a critical component of consumer confidence in the UK food system. Since 2019, AHDB has undertaken annual tracking research to monitor consumer attitudes towards British agriculture, farmers and the wider food supply chain, providing a consistent evidence base through a period marked by Brexit, the Covid-19 pandemic and the cost-of-living crisis. The latest 2025 findings indicate that consumer sentiment remains strong, with 71% of consumers reporting a positive impression of British agriculture and 77% agreeing that farming is a trustworthy profession. This project is intended to build on the established tracking in order to measure attitudes across the food system, assess changes over time, and identify the factors that will be most important in maintaining and strengthening trust in future.",
        "value": {
            "amount": 64820,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "Mini competition was held against RM6126 Research & Insight, shortlisted suppliers based against their specialisms.",
                "contractPeriod": {
                    "durationInDays": 90
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
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                "hasOptions": false,
                "status": "cancelled",
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                        "region": "UK"
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        "participationFees": [
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                "id": "1",
                "type": [
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        "submissionMethod": [
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        "submissionMethodDetails": "https://ahdb.org.uk/",
        "selectionCriteria": {
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                    "description": "As per specification provided to the short listed suppliers",
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                {
                    "type": "economic",
                    "description": "As per specification provided to the short listed suppliers",
                    "minimum": "As per specification provided to the short listed suppliers",
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        "documents": [
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        "contractTerms": {
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        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "coveredBy": [
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        "tenderPeriod": {
            "endDate": "2026-08-11T17:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2026-08-12T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
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        "hasRecurrence": false
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    "parties": [
        {
            "id": "GB-COH-16480621",
            "name": "Agriculture and Horticulture Development Board",
            "identifier": {
                "legalName": "Agriculture and Horticulture Development Board",
                "id": "16480621",
                "scheme": "GB-COH"
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            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "region": "UKG13",
                "postalCode": "CV34PE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "procurement@ahdb.org.uk",
                "url": "https://ahdb.org.uk/"
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                "classifications": [
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                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Agriculture"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Agriculture"
                    }
                ]
            }
        },
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        {
            "id": "GB-COH-07109428",
            "name": "Sparkminds",
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            },
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                "streetAddress": "The Court, Northfield Road",
                "locality": "Southam",
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                "postalCode": "CV47 0FS",
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            "name": "Agriculture and Horticulture Development Board",
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            },
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                "locality": "Coventry",
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            "title": "Consumer Trust project",
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            "value": {
                "amount": 64820,
                "currency": "GBP"
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            "dateSigned": "2026-08-10T00:00:00+01:00"
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                "value": 7
            },
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}