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BTA2209 - Domestic Sentiment Tracker 2026

British Tourist Authority t/a VisitBritain/VisitEngland

This public procurement record has 1 release in its history.

Award

10 Aug 2026 at 17:03

Award Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain and VisitEngland, procured domestic tourism market research services for VisitEngland, VisitScotland and Visit Wales. The requirement is a Domestic Sentiment Tracker, designed to monitor consumer sentiment and intentions across UK adults. Research covers overnight trips in the UK and abroad, day trips, business trips, sustainability, the cost of living crisis and other topics agreed each month. The work is intended to produce consistent, robust and nationally representative data, with data and reports supplied to the tourism insights teams. Findings will support internal and external analysis and be reported to the wider tourism industry. Delivery covers the United Kingdom.

The procurement is complete and the contract was awarded to IPSOS (MARKET RESEARCH) LTD. The contract was signed on 17 June 2026 for £256,580. The process used a limited procedure as a call-off following further competition under the CCS/GCA RM6126 Research & Insights Dynamic Purchasing System, without a prior call for competition. Three bids were received, all electronically. Evaluation weighted technical quality at 60%, social value at 10% and price at 30%. The requirement was covered by the Government Procurement Agreement. The procurement record identifies research services as the category and shows one requirement, with the award recorded as active.

This award indicates demand from VisitBritain and its partner tourism organisations for recurring, structured evidence about domestic travel behaviour and consumer sentiment. Suppliers well placed for comparable work would need strong market research capability, experience designing and delivering nationally representative research among UK adults, and the capacity to track results consistently over time. Credible delivery would require reliable monthly data collection, robust analysis and clear reporting for specialist insights teams and a wider industry audience. Relevant expertise includes tourism research, travel intentions, day and business travel, sustainability, cost-of-living impacts and the ability to accommodate agreed ad hoc topics. The evaluation also shows that technical quality and social value carried greater weight than price.

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Notice Information

Notice Title

BTA2209 - Domestic Sentiment Tracker 2026

Notice Description

BTA2209 - Domestic Sentiment Tracker. Further Competition via CCS RM6126 Research and Insights DPS

Lot Information

Lot 1

Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.

In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available.

The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to:
* the current cost of living crisis,
* overnight trip intentions of UK adults (UK and abroad),
* day trip intentions,
* business trip intentions,
* sustainability
* and other ad hoc topics each month.

The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as a basis for analysis internally and externally. Additional information: Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.

Procurement Information

Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e0a4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/075930-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£256,580 £100K-£500K

Notice Dates

Publication Date
10 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Jun 20262 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS (MARKET RESEARCH) LTD

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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