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HAC6141 Stop Smoking London Integrated Digital Smoking Cessation Service Pilot

Tower Hamlets

This public procurement record has 2 releases in its history.

Award

12 Aug 2026 at 09:23

UK6 - Contract Award Notice
Award

12 Aug 2026 at 09:16

UK5 - Transparency Notice
Summary of the contracting process

Tower Hamlets is buying a pan-London integrated digital smoking cessation service on behalf of the London Tobacco Alliance and all 33 London local authorities. The service provides residents with support to stop smoking through digital tools, behavioural support, access to trained smoking cessation advisers, nicotine replacement therapy, vaping products and prescribed cessation medicines where clinically appropriate. It operates 24 hours a day, 365 days a year, complementing locally commissioned services and extending support beyond traditional opening hours. The requirement is a health and social care service, delivered across London. It is funded by contributions from the participating local authorities through Public Health Grant funding for smoking cessation support.

The procurement is complete and the contract was awarded on 12 August 2026 to 23 Limited, trading as Smoke Free. Tower Hamlets used a Provider Selection Regime Direct Award Process A, described as a below-threshold direct award without competition. The authority’s market engagement concluded that only one provider could deliver the required integrated model at scale across London, including continuous digital support, real-time adviser access and fulfilment of cessation products and medicines. The awarded value is £736,000 excluding VAT and £920,000 including VAT. The contract period runs from 15 September 2026 to 14 September 2027. There is one completed lot, marked as suitable for SMEs and voluntary, community or social enterprises.

This requirement is relevant to providers able to combine a reliable digital cessation platform with live access to trained smoking cessation advisers and the operational capacity to support residents across London at scale. A credible competitor would need to supply or coordinate nicotine replacement therapy, vaping products and clinically appropriate prescribed medicines, while integrating these elements into one continuous service rather than offering a standalone app or advice line. The service model also requires evidence of sustained user engagement, positive user experience and effective quit outcomes, because the incumbent service has reported independently evaluated quit rates above 40%. SMEs and voluntary, community or social enterprises were identified as suitable for the procurement, broadening the potential supplier profile beyond large healthcare providers.

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Notice Information

Notice Title

HAC6141 Stop Smoking London Integrated Digital Smoking Cessation Service Pilot

Notice Description

London Borough of Tower Hamlets, acting as the host authority on behalf of the London Tobacco Alliance and London's 33 local authorities, intends to award a contract for the continued provision of the Stop Smoking London Integrated Digital Smoking Cessation Service under the Provider Selection Regime (PSR) Direct Award process. The service provides a pan-London digital smoking cessation offer, available 24 hours a day, 365 days a year, supporting residents to quit smoking through a combination of digital tools, behavioural support, access to trained smoking cessation advisors, nicotine replacement therapies, vaping products and prescribed smoking cessation medications where clinically appropriate. The service complements locally commissioned stop smoking services by extending access to support outside traditional operating hours and increasing overall cessation capacity across London. Since its launch in 2024, the service has demonstrated strong performance and user outcomes, including high levels of engagement, significant demand outside standard service hours, positive user feedback and independently evaluated quit rates exceeding 40%. Prior to proceeding with the direct award, soft market testing was undertaken to assess the availability of alternative providers capable of delivering the required integrated digital smoking cessation model. The market engagement concluded that only one provider was able to offer a comprehensive service meeting the requirement for a fully integrated smoking cessation solution operating on a 24-hour, 365-day basis, including digital support, real-time advisor access, and the fulfilment of cessation products and medications at scale across London. The proposed contract will run from October 2026 to September 2027 and has an estimated value of PS920,000. The service is funded through contributions from London's 33 local authorities using Public Health Grant funding allocated for smoking cessation support. Authority considers that the criteria for Direct Award Process A under the Provider Selection Regime are met, as there is no realistic alternative provider capable of delivering the required service.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e1f9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076502-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85000000 - Health and social work services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£736,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Aug 20262 weeks ago
Contract Period
15 Sep 2026 - 14 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Tower Hamlets
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E1 1BJ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Whitechapel
Westminster Constituency
Bethnal Green and Stepney

Supplier Information

Number of Suppliers
1
Supplier Name

23 Limited (trading as Smoke Free)

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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