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Recycle Week Evaluation and PR stats

Waste & Resources Action Programme

This public procurement record has 1 release in its history.

Award

24 Aug 2026 at 16:07

UK7 - Contract Details Notice
Summary of the contracting process

The Waste & Resources Action Programme commissioned evaluation and public relations statistics services for Recycle Week 2026. The work supports a national campaign running from 14 to 20 September 2026, with wider core activity from 31 August to 30 September. The campaign aims to increase recycling participation among adults, particularly people aged 18 to 34 who accept that recycling is worthwhile but do not consistently recycle all recyclable items. It focuses on strengthening the perceived value of individual recycling actions and using character-led creative storytelling to show what commonly missed recyclable items could become when recycled. The services are research and related consultancy, delivered across the United Kingdom.

The procurement is complete and the contract was awarded to Icaro Consulting Ltd. It used a selective procedure, described as a below-threshold award under a framework, and was not competitively reopened. The process comprised one completed lot. The contract was signed on 21 August 2026, runs from 2 September to 31 October 2026, and has a gross value of £25,000. The selected supplier is an SME. The award covers research services and related consultancy for evaluating the Recycle Week campaign and producing public relations statistics. The contract is active, and the tender and lot are recorded as complete.

This procurement demonstrates demand from the Waste & Resources Action Programme for short-term campaign evaluation, audience insight and public relations measurement connected with recycling behaviour. A credible future supplier would need research capability, consultancy experience and the ability to assess whether communications influence participation among adults, including younger audiences aged 18 to 34. It would also need to turn campaign evidence into clear public relations statistics and interpret results against the campaign’s behavioural objectives. Experience of evaluating public information campaigns, understanding recycling or environmental behaviour, and working with character-led creative activity would strengthen a supplier’s position. The award to an SME indicates that this scale and type of requirement can be delivered by a focused specialist consultancy.

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Notice Information

Notice Title

Recycle Week Evaluation and PR stats

Notice Description

Recycle Week 2026 will run from 14-20 September 2026 but with core campaign activity running from 31 August to 30 September and aims to increase recycling participation among adults (with a focus on 18-34 year-olds) who believe recycling is worthwhile in principle but are not consistently recycling all recyclable items. The campaign will focus on building a stronger sense of recycling worthwhileness, helping people understand that their individual recycling actions make a meaningful difference. Creative assets will use character-led storytelling to demonstrate what commonly missed recyclable items could become when recycled, encouraging citizens to think twice before placing items in general waste.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06eae3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080512-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Below threshold - award under framework
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£25,000 Under £100K

Notice Dates

Publication Date
24 Aug 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Aug 20266 days ago
Contract Period
2 Sep 2026 - 31 Oct 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Waste & Resources Action Programme
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANBURY
Postcode
OX16 0AH
Postcode Area
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified
Local Authority
Cherwell
Electoral Ward
Banbury Cross and Neithrop
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

Icaro Consulting Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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