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AM_874 Content Agency Services for Americas

British Council

This public procurement record has 1 release in its history.

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03 Sep 2026 at 16:28

UK7 - Contract Details Notice
Summary of the contracting process

The British Council bought content agency services for its Americas region, covering the United States and Canada, Mexico, Colombia, Brazil, Peru and the Caribbean. The requirement is a marketing services assignment, with delivery recorded in Colombia. The work is intended to provide content agency support across several markets rather than a single local campaign. It covers activities and items priced through the procurement arrangement, indicating a need for a supplier able to provide a range of content and marketing outputs. The buyer is the British Council, a public authority based in London. Businesses operating across the Americas, particularly those with content production, marketing and regional campaign capability, are the closest fit for this requirement.

The procurement is complete and the contract was awarded to Caminos SAS. It used a below-threshold limited competition and involved one completed lot. The award was for services, classified as marketing services. The signed contract is active, runs from 1 June 2026 to 31 May 2028, and has a gross value of £50,000. The contract was signed on 30 May 2026. The requirement sits within a closed framework agreement using both competition and direct award routes, with prices set for the activities and items required. The framework is an open framework scheme ending on 1 June 2030. The awarded supplier is Caminos SAS, based in Bogotá, Colombia.

This award shows the British Council’s demand for structured content agency and marketing support across multiple American markets, with Colombia as the recorded delivery location. A credible future competitor would need to demonstrate content production and marketing capability, understand how to adapt work for different countries and audiences, and coordinate delivery across North America, Latin America and the Caribbean. Experience serving international or public-facing organisations would help establish confidence in managing regional requirements. Suppliers should also be able to price individual activities and items clearly, since the arrangement uses activity-based pricing and may involve either a further competition or an award without reopening competition. The selected supplier is a large Colombian business, indicating the value of substantial regional capacity.

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Notice Information

Notice Title

AM_874 Content Agency Services for Americas

Notice Description

Content Agency Services for Americas Region Cover Countries as United States and Canada, Mexico and Colombia, Brazil, Peru and Caribbean.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f1a3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083637-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£50,000 Under £100K

Notice Dates

Publication Date
3 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jun 2026 - 31 May 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

Caminos SAS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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