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Social Media Management

MIDLAND HEART LIMITED

This public procurement record has 1 release in its history.

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07 Sep 2026 at 15:55

UK7 - Contract Details Notice
Summary of the contracting process

Midland Heart Limited procured services to manage its social media presence and provide related support. The requirement is a communications and digital marketing service, with a software element connected to sales, marketing and business intelligence. Delivery covers England, including the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West. Midland Heart is a housing organisation based in Birmingham and is the organisation using the service. The scope is therefore relevant to businesses providing outsourced social media management, content and channel administration, digital engagement, marketing technology or software-supported communications services for organisations operating across multiple English regions. The procurement concerns services rather than goods or construction work.

The procurement is complete and has been awarded. Midland Heart used a direct award below the applicable threshold, without competition. SocialSignIn Ltd trading as Orlo, an SME, was selected as supplier. The contract was signed on 27 June 2026 and runs from 1 October 2026 to 30 September 2027. Its value is £40,000 excluding VAT and £48,000 including VAT. There was one lot covering the full requirement. The published outcome identifies an active award and active contract. The available evaluation information is reflected in the direct-award route rather than a competitive scoring exercise. This is a completed procurement, so the commercial significance lies in the buyer’s established requirement and the supplier and contract arrangements recorded for it.

This award shows that Midland Heart buys an integrated social media management service rather than a narrowly defined advertising campaign. A credible future competitor would need to manage an organisation’s social media presence, support related communications activity and provide dependable digital tools for marketing and business intelligence. Experience of handling several channels and audiences across England would be relevant, as would the operational capacity to provide a consistent service to a housing organisation. The selected supplier’s SME status indicates that the requirement can be delivered by a specialist business rather than only by a large national agency. Businesses combining social media operations with marketing technology, software-supported reporting and practical account management are the closest comparators for this requirement.

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Notice Information

Notice Title

Social Media Management

Notice Description

The management of Midland Hearts social media presence and related services.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f3ca
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084553-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72212480 - Sales, marketing and business intelligence software development services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,000 Under £100K

Notice Dates

Publication Date
7 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Oct 2026 - 30 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MIDLAND HEART LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 1LZ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIALSIGNIN LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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