This public procurement record has 1 release in its history.

Award

25 Sep 2026 at 14:49

Summary of the contracting process

NHS England commissioned a communications and marketing campaign to raise awareness of Section 7A screening and immunisation offers and encourage people to take them up. The campaign includes seasonal flu and COVID-19 vaccination offers, with a focus on increasing uptake among groups and communities with the lowest uptake. The work is health communications and marketing rather than the delivery of clinical screening or vaccination services. The recorded campaign is for the North West (NW), although no specific towns or delivery sites are identified. The requirement is aimed at suppliers able to develop and deliver public-facing communications that promote NHS screening and immunisation programmes and reach communities with lower participation.

The procurement is complete and the contract is active. NHS England selected Ice Creates Ltd through a direct award without competition, under a below-threshold procedure. The contract was signed on 17 September 2026 and runs from 18 September 2026 to 31 March 2027. Its value is £82,950 excluding VAT (£99,540 including VAT). The procurement was structured as one lot, and the recorded award relates to that lot. The stated purpose of the campaign was to raise awareness and increase uptake, particularly among groups and communities with the lowest uptake; no separate scored evaluation criteria are recorded. Ice Creates Ltd was the selected supplier.

This award shows NHS England’s demand for targeted communications and marketing that can explain screening and immunisation offers and help improve uptake among communities with lower participation. A credible competitor for a similar requirement would need to demonstrate the ability to plan and deliver public-facing health campaigns, communicate clearly about vaccination and screening, and tailor engagement to groups that are less likely to take up services. The North West focus makes regional audience insight and the ability to reach relevant communities commercially pertinent. The selected supplier is a small business, showing that the work was delivered by an SME rather than necessarily requiring a large national agency. The requirement centres on campaign communications and behaviour change, not clinical service provision.

How relevant is this notice?

Notice Information

Notice Title

Section 7A Screening and Immunisation Communications Marketing Campaign NW

Notice Description

To raise awareness of Section 7A screening and immunisation offers (including the autumn/winter flu and COVID-19 vaccines) and encourage/increase uptake, with a focus on increasing uptake in lowest uptake groups/communities.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077abc
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091067-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services


CPV Codes

85100000 - Health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£82,950 Under £100K

Notice Dates

Publication Date
25 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
18 Sep 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Postcode Area
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified

Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

ICE Creates Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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