This public procurement record has 1 release in its history.

Award

28 Sep 2026 at 15:06

Summary of the contracting process

West Midlands Growth Company Limited commissioned a destination copywriting campaign to show how Birmingham and the West Midlands have influenced, pioneered and shaped the world. The work is to create high-impact, international-facing marketing copy that the company, its partners and stakeholders can use for promotion. The campaign aims to build local pride and strengthen emotional connections with visitors and business decision-makers by highlighting unexpected regional stories. This is specialist marketing copywriting, delivered for the West Midlands Growth Company in the West Midlands.

The procurement is complete and the contract is active. West Midlands Growth Company Limited selected Brooko Studio Ltd as the sole supplier through a below-threshold limited competition. The award covers one lot. The contract was signed on 14 September 2026 and runs from 14 September 2026 to 31 March 2027. Its value is £29,500 excluding VAT (£35,400 including VAT).

This award demonstrates demand from West Midlands Growth Company for specialist copywriting that turns the region’s history and achievements into distinctive, internationally oriented destination marketing. A credible competitor would need strong copywriting capability, skill in developing compelling narratives from local stories, and the ability to produce polished material for use by a range of partners and stakeholders. The brief also calls for writing that can appeal to local audiences while connecting with visitors and business decision-makers internationally. The buyer chose a specialist supplier as a sole provider, so a business able to lead the work end to end and deliver high-impact marketing copy would be well placed when this specific requirement returns.

How relevant is this notice?

Notice Information

Notice Title

DESTINATION COPYRIGHTING CAMPAIGN

Notice Description

WMGC has a requirement to create a campaign that inspires pride among local audiences and builds an emotional connection with visitors and business decision-makers, by revealing the surprising ways Birmingham and the West Midlands have influenced, pioneered and shaped the world. WMGC are seeking to appoint a sole supplier, a specialist copywriting agency/freelancer to develop high-impact, international-facing marketing copy that the West Midlands Growth Company, its partners and stakeholders, can use for promotional purposes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077bb2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091511-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£29,500 Under £100K

Notice Dates

Publication Date
28 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Sep 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Postcode Area
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

Brooko Studio

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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