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SE1282 - TGC Econometrics

Sport England

This public procurement record has 1 release in its history.

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01 Oct 2026 at 15:42

UK5 - Transparency Notice
Summary of the contracting process

Sport England commissioned research services to evaluate the impact of its This Girl Can campaign. The work uses econometric modelling to assess how campaign channels, messages and activities influence reported actions, and whether the campaign is associated with changes in physical activity across the population. It focuses on women generally, women in specified audience groups, and the campaign’s target audiences. Phase 6 includes inactive women aged 14–74 from lower socioeconomic groups, with particular attention to Black women, South Asian Muslim women, pregnant women, women with a child under one, and women aged 55–74. The buyer is Sport England. The work supports understanding the campaign’s impact and its relationship with activity levels; the procurement describes research services rather than physical delivery at a named location.

The procurement has been awarded to Wavemaker Limited. It was run as a direct award, justified on the basis that a single supplier could carry out the work, with the stated rationale referring to unique work or performance and technical reasons. There was one lot, marked complete and suitable for SMEs and voluntary, community and social enterprises. The award value is £17,600 excluding VAT (£21,120 including VAT). The contract period runs from 10 December 2026 to 10 June 2028, with a possible six-month extension if Sport England requires further research. No award date is recorded in the procurement details. The available evaluation information describes the required research objectives and target audiences; it does not give a separate scored award-criteria breakdown.

This award shows that Sport England buys research to assess campaign effects using econometric modelling, connecting campaign activity with reported actions and population-level physical activity. Suppliers seeking comparable work would need to demonstrate credible capability in designing and delivering this kind of evaluation, including analysis of campaign channels and messages alongside broader population outcomes. They would also need to handle audience analysis covering women across age and socioeconomic groups, with attention to specific communities and life circumstances identified for the campaign. The buyer selected a single supplier on the stated grounds of unique work or performance and technical reasons, so a future competitor would need to make a clear case for relevant specialist expertise and the ability to meet both research objectives. The single-lot requirement was considered suitable for SMEs and voluntary, community and social enterprises.»

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Notice Information

Notice Title

SE1282 - TGC Econometrics

Notice Description

As part of the evaluation for the This Girl Can campaign, we want to better understand the impact that the campaign is having. Our research objectives are to understand: * Campaign impact exploring how different campaign channels, messages, and activations drive reported action; * Population level impact exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 we commissioned a feasibility study to test if we could use econometric modelling to answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. The target audiences for Phase 6 include inactive lower-socioeconomic women aged 14-74 with a particular focus on inactive lower-socioeconomic women who are also: Black, South Asian Muslim, pregnant and/or with a child under 1; and those aged 55-74 years old.

Procurement Information

Single supplier who can carry out the works

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077eeb
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/092975-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£17,600 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Dec 2026 - 10 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sport England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Postcode Area
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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