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Mosaic Public Sector

Essex County Council

This public procurement record has 1 release in its history.

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13 Oct 2026 at 15:43

UK7 - Contract Details Notice
Summary of the contracting process

Essex County Council bought annual access to Experian’s Mosaic Public Sector household segmentation service for the Essex county area, excluding Southend and Thurrock. Mosaic classifies UK households into social, cultural and economic groups and types, using more than 1,200 indicators covering demographics, lifestyles and communication preferences. The service provides household-level data across more than 650,000 households in the council’s area, with data updated annually. The council can use it to identify residents by chosen characteristics, understand service-user profiles and future demand, tailor communications, target preventative resources, and inform campaigns. This is a specialist data and customer-segmentation service rather than a general research commission; the dataset is Experian’s proprietary product. Delivery is for Essex County Council’s area in Essex.

The procurement is complete and the contract has been awarded to Experian Ltd. The award is active and the contract is active. It covers one lot and is a two-year extension to an existing contract. The contract was signed on 24 September 2026 and runs from 10 October 2026 to 9 October 2028. Its gross value is £29,150. The procurement was described as below threshold, with the specific method recorded as unknown. The contract is for annual provision of the Mosaic Public Sector service. No separate award date or evaluation criteria are stated in the available process details.

This outcome demonstrates demand from Essex County Council for household-level segmentation that supports service planning, resident targeting and communications. Suppliers competing for a similar requirement would need to offer a credible, maintained dataset with granular local coverage, meaningful demographic and lifestyle indicators, and a dependable annual update cycle. The ability to classify households into usable segments and support applications such as profiling service users, anticipating demand and targeting preventative resources is central to the requirement. The selected supplier was Experian, whose Mosaic dataset is proprietary and established for public-sector use. Competitors would need to show that their data can provide comparable breadth and depth for Essex households, together with the service capability to make the information useful for council decision-making and resident engagement.

How relevant is this notice?

Notice Information

Notice Title

Mosaic Public Sector

Notice Description

Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock). * Mosaic is a ready-made national customer segmentation tool developed by Experian * Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their social, cultural and economic behaviour * Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household * Mosaic contains data on themes such as demographics, lifestyles and communication preferences * Data is updated annually, and recently substantial improvements have been made to the dataset, moving from Mosaic version 7 to Mosaic version 8. * Mosaic is Experian's own dataset, not open access to the public, and unique in its breadth and depth. It is providing us with Essex-specific data on a household level, i.e. much more granular than publicly available data. Mosaic can be used for a variety of purposes, including: * To target specific sets of residents based on characteristics of our choosing * To profile current service users to better understand potential need and future demand for services * To tailor the way we interact with different types of residents * To target the allocation of preventative resources more effectively * To better inform our communications and marketing campaigns NB: This is a two year extension to an existing contract.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0786d4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/096675-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73100000 - Research and experimental development services

73200000 - Research and development consultancy services

73300000 - Design and execution of research and development

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£29,150 Under £100K

Notice Dates

Publication Date
13 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Oct 2026 - 9 Oct 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Essex County Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CHELMSFORD
Postcode
CM1 1QH
Postcode Area
Chelmsford
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH36 Heart of Essex
Delivery Location
Not specified
Local Authority
Chelmsford
Electoral Ward
Moulsham and Central
Westminster Constituency
Chelmsford

Supplier Information

Number of Suppliers
1
Supplier Name

Experian Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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