This public procurement record has 1 release in its history.

Award

14 Oct 2026 at 12:34

Summary of the contracting process

The Department for Transport is buying changes to its “Say it, See it, Sort it” advertising campaign. The work covers new requests from industry for changes to campaign advertising material, amendments to existing campaign materials, and translated materials. The service is classified as advertising campaign services (CPV 79341400). Delivery is in the United Kingdom. The requirement is focused on adapting an established campaign rather than creating an unrelated communications service, and includes poster work and changes to existing posters. The Department for Transport is the buyer.

The procurement is complete and the contract was awarded to AML Group. The Department for Transport used a direct award below the applicable threshold, without competition. The award is recorded as pending. The award value is £100,000 excluding VAT (£120,000 including VAT). The contract period runs from 26 October 2026 to 31 March 2030, with the contract signature scheduled for 26 October 2026. There is one lot, marked as suitable for small and medium-sized enterprises. The award covers the campaign-change service, with options for additional posters, amendments to existing campaign posters and other changes during the contract period that AML Group would make under a licensing agreement. The award date is not stated.

This award shows that the Department for Transport buys continuing adaptation of an existing public information campaign: industry-requested changes, translated materials and poster amendments, including changes governed by a licensing agreement. A credible supplier for a future requirement of this kind would need advertising campaign delivery capability, the ability to revise and produce campaign materials and manage translation work, and the capacity to respond to changes over a multi-year contract. Experience maintaining an established campaign and working within its licensing arrangements would be directly relevant. The procurement was made by direct award without competition, so it also shows the route used for this below-threshold requirement. The lot was considered suitable for SMEs, and the selected supplier, AML Group, is an SME.

How relevant is this notice?

Notice Information

Notice Title

TPTL3100 - SiSiS Campaign Changes

Notice Description

To cover new requests from industry to the advertising material for Say it, See it, Sort it campaign and make amendments to initial material with translated material.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078774
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/096965-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Oct 2026 - 31 Mar 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE DEPARTMENT FOR TRANSPORT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4DR
Postcode Area
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
Vincent Square
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

AML Group

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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