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Digital Advertising on Oxford Street

Transport for London

This public procurement record has 1 release in its history.

Planning

23 Oct 2026 at 16:41

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Transport for London is seeking supplier input on a potential digital advertising concession for Oxford Street, London. Advertising is expected to contribute revenue to the street’s pedestrianisation programme and will form part of the wider commercial strategy for the corridor. The buyer wants advertising considered as part of the urban realm design, not added afterwards. The potential scope includes advising on the design and configuration of digital advertising assets, managing their lifecycle, selling and scheduling advertisements, and installing and maintaining the assets. The concessionaire’s role may also extend to related public-realm features such as shading and seating. The work is intended to support Oxford Street’s regeneration as a destination for Londoners, businesses and visitors.

This is an early market engagement at the planning stage, not an invitation to tender. Transport for London is gathering supplier information to help the Oxford Street Development Corporation develop its design and commercial strategy and shape any later procurement and specification. Suppliers can request access to the Market Sounding Questionnaire by 12:00 GMT on 30 October 2026; participation will not affect eligibility to take part in a future tender. The buyer may hold further discussions with respondents. The planned contract period is 27 September 2027 to 26 September 2035. The procurement is described as a concession, and the process is above the applicable threshold. No tender procedure or evaluation criteria are set out at this planning stage.

This engagement is most relevant to suppliers in digital advertising, outdoor media and marketing who can contribute to a commercial strategy as well as deliver advertising operations. The buyer is looking for informed input on how advertising can generate revenue while being integrated into the design and experience of a major pedestrianised high street. Suppliers with capabilities spanning asset design and configuration, advertising sales and scheduling, installation, maintenance and lifecycle management are well placed to inform the emerging scope. Experience combining advertising infrastructure with public-realm functions, including shading or seating, may also be relevant. The eventual concession could suit an operator able to manage a broad, long-term service across design, commercial delivery and physical assets; this engagement is an opportunity to help shape that future requirement, not to submit a tender.

How relevant is this notice?

Notice Information

Notice Title

Digital Advertising on Oxford Street

Notice Description

The purpose of this Early Market Engagement (EME) is to seek information from suppliers in the advertising and marketing space to further inform the development of the Oxford Street Development Corporation (OSDC) design and commercial strategy, and to help shape any subsequent procurement strategy and related contract specification. Information provided will be used to inform OSDC in its continued consideration of the nature of any future procurement activity. If deemed appropriate OSDC may, at its sole discretion, enter into further discussions with respondents. The OSDC will have the powers needed to improve the public realm, secure investment and unlock Oxford Street's full potential for years to come. The OSDC will lead the regeneration of Oxford Street with a clear ambition to create an Oxford Street that is a world class destination for Londoners, businesses and visitors from around the world. Further information regarding OSDC can be obtained at https://www.oxfordstreetdc.org.uk/ Oxford Street Advertising Opportunity Advertising is expected to form a significant revenue stream within the Oxford Street pedestrianisation programme and will be considered as part of the overall commercial strategy for the corridor. To maximise both the commercial returns and the placemaking outcomes, the advertising opportunity will be considered as an integral component of the urban realm design rather than a subsequent overlay. We would like the concessionaire to be responsible for input into the design, configuration and lifecycle management, which may incorporate wider opportunities such as shading and seating, the sales and scheduling of adverts, as well as the installation and maintenance of all of the digital advertising assets.

Planning Information

All relevant information will be contained within the Market Sounding Questionnaire Microsoft e-form (MSQ) and will be treated in the strictest confidence. To request access to the MSQ please contact Neil Mckenzie (neilmckenzie@tfl.gov.uk) before 12:00 GMT on the 30th October 2026. Late expressions will not be considered. If bidders do not participate in the Early Market Engagement process, this will not affect the ability to participate in any future tender.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078f8d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/100727-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 Oct 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
27 Sep 2027 - 27 Sep 2035 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for London
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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