Bespoke Market Insights - Scottish Langoustines

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        "description": "Marine Fund Scotland have provided funding based on the Scottish Nephrops industry report published in September 2021.The funding will allow completion of 7 recommendations and the objectives within those recommendations. As part of the \"Developing new Markets\" recommendation there is an objective to gather marketing intelligence on new markets including consumer profiles, consumption trends, logistics, in country logistics and trade barriers. This research will help provide understanding and evidence to develop market opportunities for the Scottish langoustine sector. This brief outlines the initial thoughts of what this research could be and some considerations into developing a detailed draft plan in order to find a suitable contractor to deliver the work. The Scottish Nephrops Programme board have allocated the oversight of the \"Developing New Markets\" Recommendation to a team of industry members. The Scottish Nephrops programme manager, in partnership with the workstream members, will manage the contract once a suitable supplier and quote has been achieved. Whilst the request for this report comes from the Scottish Nephrops report and programme board, it is important to remember the ultimate customer and user of the information is the Nephrops fishing and processing sector, Scotland wide.",
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                    "description": "Produce meaningful and useful insight to help fishermen and processors understand potential global market development opportunities for langoustine based on the profile of their catch. The research can consist of desk-based secondary research and/or in market primary research. Stage 1 of research To grow this very specific species in market, potential research could use base metrics to start directing focus of opportunity, going from a global perspective through to key country targets. Metrics (options only). Identify a list of target developing markets which offer growth potential for nephrops. Logistical ability of product to travel to country. Identify barriers to entry into these markets (tariffs, infrastructure, competitive set, cultural..). Demand for product within the market. Price ceilings related. Possibility to consider advancements in transportation /logistical technology Stage 2 of research Once geographical focus is known, for these markets carry out in-depth research to understand. Primary focus of sales; wholesale, food service, retail etc. Sales dynamics and price points. Competitive landscape review of competing products (local New Zealand, argentine Red Shrimp etc), understand their supply capacity, where they are sold as well as their product strengths and weaknesses (colour is one part of this piece) and stock trends.Ways of doing business e.g. cultural differences to what the UK is used to. Develop a marketing plan for nephrops for the key developing countries identified."
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