Digital Media Planning and Buying Services
Description: SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive (read more...)
Summary: SRUC is seeking one or two agencies to plan, buy and manage paid digital media campaigns for its higher education activities. The work covers advertising strategy, campaign planning and delivery across multiple channels, with the aim of improving audience engagement and conversions cost-effectively. Campaigns will support brand awareness, student recruitment, promotion of commercial services and engagement with wider stakeholders. The procurement is divided into two lots: one for activity in Scotland, and one covering the UK and international markets. The international lot requires agencies to account for differences in media markets, audience habits and consumption across countries. The buyer is SRUC, an education and research organisation based in Edinburgh. Work supports activity across Scotland and, for the second lot, elsewhere in the UK and international markets.