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UK Consumer Segmentation Research

VisitScotland

This public procurement record has 2 releases in its history.

Award

10 Jul 2026 at 01:00

OJEU - F3 - Contract Award Notice
Tender

04 Nov 2025 at 00:00

OJEU - F2 - Contract Notice
Summary of the contracting process

VisitScotland, based in Edinburgh, is the buyer behind the "UK Consumer Segmentation Research" project aimed at updating the domestic segmentation model for Scotland and its regions. This procurement process falls under the services category and follows an open procedure, ensuring transparent and fair selection. The procurement has progressed to the Award stage, with the contract being signed on 4 February 2026, for an active value of GBP 104,640. The project is concentrated in Edinburgh, and the tender was previously open for submissions until 5 December 2025, with a focus on both quality and price in its award criteria. VisitScotland used an open procedure method to attract a diverse range of bidders, resulting in a high level of interest, particularly from SMEs and international bidders from outside the EU.

This tender presents significant opportunities for businesses involved in research services, particularly those specialising in consumer behaviour and segmentation models. The project not only provides financial growth through its substantial contract value but also an avenue for businesses to showcase their innovative research methodologies. The contract's option to extend for an additional three months based on performance highlights the potential for long-term engagement. Companies with a deep understanding of regional market dynamics and the ability to deliver data-driven insights stand to gain the most. SMEs, as demonstrated by the successful bid from Decision House, are well-suited to competently compete in such tenders, provided they meet the necessary qualifications and can manage the contractual obligations associated with consortium participation.

How relevant is this notice?

Notice Information

Notice Title

UK Consumer Segmentation Research

Notice Description

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

Lot Information

Lot 1

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.. Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender

Renewal: With an option to extend for a further 3 months, if required, which is to be agreed at the time of award

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000814769
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL559933
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

73110000 - Research services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£104,640 £100K-£500K

Notice Dates

Publication Date
10 Jul 20261 months ago
Submission Deadline
5 Dec 2025Expired
Future Notice Date
Not specified
Award Date
4 Feb 20266 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitScotland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

Decision House

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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