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Provision of International Recruitment Website Mini Hub: Design, Build, Conversion Optimisation and Maintenance

Robert Gordon University

This public procurement record has 1 release in its history.

Planning

22 Jul 2026 at 01:00

PCS Notice - Website Prior Information Notice
Summary of the contracting process

Robert Gordon University is planning to appoint a digital services partner to design, build, launch and maintain a mini hub within its existing website. The service will provide a dedicated, conversion-focused entry point for international audiences and support recruitment to a new campus or location. The required work covers user experience and conversion design, website development, launch and ongoing maintenance, with a focus on international student recruitment. Delivery will be for Robert Gordon University at its Garthdee Road site in Aberdeen. This is a professional digital and website service, classified under CPV 72413000, rather than a supply of goods or construction work.

This procurement is at the planning stage: Robert Gordon University has stated an intention to procure and is seeking market input, rather than inviting tenders. It is expected to use a tender process covered by the Government Procurement Agreement. The planned requirement is a single lot. A request for information and project scope have been issued for supplier engagement and consultation. The buyer expects the next notice to be published on 7 September 2026. Businesses should treat this date as indicative and should not treat the planning information as a bid deadline or an invitation to submit tenders. The anticipated procurement concerns services, with no contract value or budget stated.

The requirement is likely to suit digital agencies and web development partners that can demonstrate work in higher education and international student recruitment. Strong candidates will be able to combine user experience design, conversion-rate optimisation, website build and launch capability with ongoing maintenance. Understanding how international students research institutions, make decisions and progress towards recruitment will be important. Relevant experience of creating conversion-focused website journeys for international audiences, particularly within an education setting, should help suppliers prepare. Organisations with teams covering strategy, UX, design, development, analytics or optimisation and technical support are likely to be well placed when the requirement reaches the market. The current activity is market consultation, not a bid opportunity.

How relevant is this notice?

Notice Information

Notice Title

Provision of International Recruitment Website Mini Hub: Design, Build, Conversion Optimisation and Maintenance

Notice Description

RGU is seeking an experienced digital partner with demonstrable expertise in higher education and international student recruitment to design, build, launch and maintain a mini hub within our existing website. This mini hub will serve as a dedicated conversion-focused entry point for international audiences, supporting recruitment to a new campus/location. We are specifically looking for a partner who can combine: -Expertise in UX and conversion design -Experience within higher and international student recruitment -Understanding of international student decision-making We are keen to understand where the market stands in terms of our requirement as outlined in the attached document.

Lot Information

Lot 1

RGU is seeking an experienced digital partner with demonstrable expertise in higher education and international student recruitment to design, build, launch and maintain a mini hub within our existing website. This mini hub will serve as a dedicated conversion-focused entry point for international audiences, supporting recruitment to a new campus/location. We are specifically looking for a partner who can combine: -Expertise in UX and conversion design -Experience within higher and international student recruitment -Understanding of international student decision-making

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000838040
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL560659
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
PCS Notice - Website Prior Information Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72413000 - World wide web (www) site design services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
7 Sep 2026Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Robert Gordon University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ABERDEEN
Postcode
AB10 7FY
Postcode Area
Aberdeen
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM5 North Eastern Scotland
Small Region (ITL 3)
TLM50 Aberdeen City and Aberdeenshire
Delivery Location
TLM50 Aberdeen City and Aberdeenshire
Local Authority
Aberdeen City
Electoral Ward
Airyhall/Broomhill/Garthdee
Westminster Constituency
Aberdeen South

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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