Tender

GB-London: BTA944 Digital Agency in GCC market

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

04 Apr 2018 at 13:48

Tender Notice
Summary of the contracting process

The British Tourist Authority is seeking a digital agency to engage strategically with the Gulf Cooperation Council (GCC) market through a focused digital marketing campaign, as indicated by the tender titled "GB-London: BTA944 Digital Agency in GCC market." This tender falls under the advertising and marketing services industry and is located in London, United Kingdom. The procurement method is an open procedure, with the tender period closing on 4th May 2018. The estimated contract value is between £25,000 and £50,000, with the contract period running from 1st June 2018 to 1st June 2019.

This opportunity presents a significant chance for small to medium enterprises (SMEs) with expertise in digital marketing and content creation, particularly those that can produce bi-lingual content in English and Arabic. Businesses with a strong understanding of international tourism marketing, brand engagement, and adherence to strict branding guidelines will find this tender well-suited to their capabilities. Engaging with this contract could enhance their visibility in the GCC market and drive business growth through successful partnerships with the British Tourist Authority.

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Notice Information

Notice Title

GB-London: BTA944 Digital Agency in GCC market

Notice Description

The market is digital driven hence we need a cost effective, strategic approach across owned, earned and paid digital channels, that will deliver results. It is imperative to have bi-lingual content (English / Arabic) that is relevant to our audience and will inspire audiences to visit the regions of Britain and will drive: brand consideration, brand awareness and brand engagement. The content must adhere to Visit Britain branding guidelines and localize the central digital/content strategy. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-02784b19-da65-4bbe-a688-438642a3e04b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/05057699-9b6a-4857-bda7-c29335f9ad9c
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Apr 20187 years ago
Submission Deadline
4 May 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 May 2018 - 1 Jun 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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