Award

Healthy weight communications campaign

SOUTHAMPTON CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

11 Feb 2022 at 08:33

Award Notice
Tender

05 Jul 2021 at 15:00

Tender Notice
Summary of the contracting process

The Southampton City Council is seeking an external agency to execute a "Healthy weight communications campaign" aimed at promoting healthy behaviours related to weight management, due to increasing concerns around obesity, particularly in light of its connection to COVID-19 outcomes. The procurement is currently at the award stage, with a contract value of £74,415 awarded to Hitch Marketing Limited. The campaign is classified under market and economic research, with a contract period from 1 September 2021 to 31 August 2022, and the tender was publicly published on 5 July 2021, concluding on 16 July 2021.

This tender presents significant opportunities for businesses, particularly small and medium-sized enterprises (SMEs) that specialise in public health communication, behavioural change campaigns, and marketing services. Given the pressing public health issue of obesity, agencies with experience in community health services and stakeholder engagement will be well-positioned to compete for such contracts, providing innovative strategies to address weight management challenges in Southampton and beyond.

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Notice Information

Notice Title

Healthy weight communications campaign

Notice Description

1.1. An external agency is required to undertake a full behaviour change campaign including insight, message and asset development and media buying promoting healthy behaviours relating to weight management. We know that particular conditions contribute to significantly worse outcomes for people who contract covid-19. We know that obesity is a particular risk factor, Public Health England reported similar numbers for mortality, with the risk of death from covid-19 increasing by 90% in people with a BMI over 40 (Public Health England. Excess weight can increase risk of serious illness and death from covid-19. Public Health England 25 Jul 2020. https://www.gov.uk/government/news/excess-weight-can-increase-risk-of-serious-illness-and-death-from-covid-19). We know that the issue is significant in Southampton and is comparable to the rest of the UK, but the scale of the issue is markedly high given that over 132k adults in Southampton are overweight (including obese) and of these 50k individuals are obese. In line with the national trend the percentage of the population who are of excess weight is increasing over time. (https://data.southampton.gov.uk/images/tier-2-adult-weight-management-review-report-27012020_tcm71-427050.pdf). We are also aware that levels of childhood obesity are alarming for the city and this means the problem and associated risks will be around for the long term. The COVID pandemic should have been a wake up call to create the sort of action needed to get to grips with the issues but this hasn't been seen yet as pointed out in the BMJ (https://www.bmj.com/content/372/bmj.n411).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/38695de6-1638-4a7e-b3d7-535581cfcd23
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

85 - Health and social work services

CPV Codes

79300000 - Market and economic research; polling and statistics

85323000 - Community health services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
£74,415 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Feb 20224 years ago
Submission Deadline
16 Jul 2020Expired
Future Notice Date
Not specified
Award Date
20 Jul 20214 years ago
Contract Period
31 Aug 2021 - 31 Aug 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTHAMPTON CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO14 7LY
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
Not specified
Local Authority
Southampton
Electoral Ward
Bargate
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
1
Supplier Name

HITCH MARKETING

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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