Award

Changing the supermarket offer for lamb in the Hauts de France ( Northern region)

DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

28 Feb 2024 at 08:25

Summary of the contracting process

The Department for Environment Food & Rural Affairs has awarded a contract to Interbev for the project titled "Changing the supermarket offer for lamb in the Hauts de France (Northern region)". The project involves repositioning lamb in the retail sector through training and promotional activities, aiming to attract younger customers and promote English lamb. The contract value is £90,000, and the contract period is from 1st April 2024 to 30th November 2024.

This procurement opportunity, conducted via a single tender action, offers business growth potential for companies involved in promotional services, particularly in the food industry. Companies specialising in marketing, promotional strategies, or those providing services to the food retail sector would be well-suited to compete for this tender. Interested businesses should note the deadline for tender submissions is 25th February 2024.

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Notice Title

Changing the supermarket offer for lamb in the Hauts de France ( Northern region)

Notice Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5ddb9be2-7137-4c75-ac11-0df1ee31470e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
Not specified
Awards Value
£90,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Feb 20241 years ago
Submission Deadline
25 Feb 2024Expired
Future Notice Date
Not specified
Award Date
26 Feb 20241 years ago
Contract Period
31 Mar 2024 - 30 Nov 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

INTERBEV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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