Award

2024-708 Consumer Media Measure Modelling

AHDB

This public procurement record has 1 release in its history.

Award

18 Nov 2024 at 14:14

Award Notice
Summary of the contracting process

AHDB has recently awarded a contract titled "2024-708 Consumer Media Measure Modelling" under the market research services category to NielsenIQ. This procurement process is associated with the marketing team’s efforts to measure consumer media for their campaigns, including a new dairy campaign under the "Let's Eat Balanced" (LEB) banner. The largest burst of the campaign will take place in January 2025, utilising various media channels including TV, social media, and in-store media. The procurement method was an open procedure below the threshold, and the contract runs from 9th December 2024 to 8th December 2025. The process was initiated on 22nd August 2024, with a closing tender period ending on 4th October 2024, and the award was made active on 23rd October 2024.

This tender presents a significant opportunity for businesses specialising in market research services, especially those experienced in evaluating marketing campaigns across different media channels. Companies that can effectively measure and report on the effectiveness of media in driving retail sales and engagement would find this contract advantageous for business growth. Notably, small and medium enterprises (SMEs) are well-suited for this opportunity, and the awarded contract to NielsenIQ exemplifies the type of specialised expertise that is valued in this procurement process.

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Notice Information

Notice Title

2024-708 Consumer Media Measure Modelling

Notice Description

Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website. This went out to tender on the 22/8/24 with a closing date of 4/10/24.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9e81f988-862b-4b3d-b1a7-60a7b084a2c7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£115,000 £100K-£500K
Lots Value
Not specified
Awards Value
£115,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20241 years ago
Submission Deadline
4 Oct 2024Expired
Future Notice Date
Not specified
Award Date
22 Oct 20241 years ago
Contract Period
9 Dec 2024 - 8 Dec 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

NIELSENIQ

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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