Tender

Regional Tourism Pilot Project

WEST OF ENGLAND COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Tender

03 Apr 2019 at 12:54

Tender Notice
Summary of the contracting process

The West of England Combined Authority is seeking tenders for the "Regional Tourism Pilot Project," aimed at enhancing regional tourism through a strategic approach. This procurement falls under the administrative services related to tourism affairs category and encompasses the South West region of England, specifically Bath & North East Somerset, Bristol, North Somerset, and South Gloucestershire. The tender period is set to end on 1 May 2019, with the project anticipated to commence on 1 June 2019 and run until 31 March 2020. The total estimated value of the contract is £100,000.

This tender presents significant growth opportunities for businesses specialising in tourism marketing, itinerary creation, or administrative services related to tourism. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) will find this an accessible opportunity, particularly those with expertise in enhancing visitor engagement and promoting regional attractions beyond traditional city-centre offerings. Engaging in this project could enable businesses to contribute to and benefit from the growth of the regional tourism sector.

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Notice Information

Notice Title

Regional Tourism Pilot Project

Notice Description

The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal. Detailed performance indicators will be agreed as part of the procurement process but are expected to include: * Increase in visitor numbers, particularly focused on shoulder months, and length of stay across the region * Increase in online travel agent bookings for regional visits during campaign periods * Overall increase in online engagement, e.g. Website visits, content downloaded The final project approach will be agreed as part of the procurement process, but West of England will expect the exercise to include the following activities as a minimum: * Identification of key target market(s), which might include leisure visitors, business visitors and explore international/UK/local markets * Creation and promotion of new regional itineraries for these markets that: o look further than city-centre visits and include other regional attractions such as Aerospace Bristol, coastal areas, market towns and rural attractions o enable individual places and assets to be promoted as part of a wider itinerary * Development of targeted promotional material / approaches to reach target markets, including online content * Identification and implementation of opportunities for private sector funding/investment to support on-going marketing activities The scope of the pilot project will focus on activity carried out in the West of England Local Enterprise Partnership area of Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire. We expect the proof of concept to clearly demonstrate the benefits of a strategic and co-ordinated approach to delivery across the region. Additional information: RFQ Documents can be found at: https://www.supplyingthesouthwest.org.uk/ Project Number is DN402005

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b7bb8978-091e-4c9b-b472-d06ab9fdab54
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Apr 20196 years ago
Submission Deadline
1 May 2019Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 May 2019 - 31 Mar 2020 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST OF ENGLAND COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS1 6ER
Post Town
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK51 Bristol, City of
Delivery Location
TLK South West (England)
Local Authority
Bristol, City of
Electoral Ward
Lawrence Hill
Westminster Constituency
Bristol East

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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