Tender

BTA1500 - Global Airline Partner Framework Agreement

VISITBRITAIN / VISITENGLAND

This public procurement record has 1 release in its history.

Tender

21 Jun 2021 at 14:54

Tender Notice
Summary of the contracting process

The procurement process is initiated by VisitBritain / VisitEngland, focusing on establishing a global partnership through the "BTA1500 - Global Airline Partner Framework Agreement." This framework aims to enhance British tourism through a collaboration with an International Airline Carrier, with a total project value of up to £27 million over the duration of the contract. The tender is currently in the active planning stage, with a submission deadline set for 21 July 2021, and the contract period running from 10 August 2021 to 9 August 2022. This opportunity falls under the administrative services related to tourism affairs category and is located in London, UK.

This tender presents significant growth opportunities for businesses in the airline sector, particularly those capable of contributing to tourism marketing and collaborative campaigns. Companies that specialise in international air travel, marketing, or tourism services would be well-placed to compete, especially those able to invest a minimum of £1 million in co-branded marketing efforts. This partnership intends to increase visitor numbers to Britain, enhancing market share through joint initiatives, making it an appealing opportunity for established and innovative firms alike.

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Notice Information

Notice Title

BTA1500 - Global Airline Partner Framework Agreement

Notice Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year. To register for this opportunity and to access the tender documentation, please use the following link: https://visitbritain.force.com/s/Welcome

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/754ce280-5c81-4869-8ba2-8fb9068d77bf
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£27,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jun 20214 years ago
Submission Deadline
21 Jul 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
9 Aug 2021 - 9 Aug 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISITBRITAIN / VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
VICTORIA, LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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