Award

AHDB requirements for Social Media activities

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

18 Oct 2022 at 08:26

Award Notice
Summary of the contracting process

The AHDB has awarded a contract for Social Media activities to Lux Illuminating Brands Ltd. The contract has a total value of £750,000 and is classified as advertising services. The procurement method was an open procedure, with a tender period ending on July 7, 2022. The contract is effective from October 3, 2022, and has a duration until March 31, 2026. The buying organisation, Defra Network eTendering Portal, is located at AHDB, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LZ, England.

This opportunity for social media services by AHDB presents a chance for businesses specialising in large-scale social campaigns to engage positively with consumers. The contract duration of 18 months, extendable for two additional periods of 12 months each, provides stability for service providers. Small and medium-sized enterprises (SMEs) in the advertising sector would find this tender particularly suited for their expertise and resources.

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Notice Information

Notice Title

AHDB requirements for Social Media activities

Notice Description

AWARD - AHDB requires the specialist services of a social media agency to continue to deliver the 'always on' social media activity for AHDB's We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers' money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB's flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, 'always on' social media activity has since been activated, as well as further large TV-led advertising campaign bursts. AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future. Note: although this brief focuses on We Eat Balanced, there's potential for AHDB to also need support for its other social media channels in future. This contract will be initially for 18 months with the option to extend for a further 2 periods of 12 months each Suppliers must register on the Bravo portal in order to gain access to this opportunity and the documents Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/26587b0c-f439-4346-8245-b049662eb3ba
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£750,000 £500K-£1M
Lots Value
Not specified
Awards Value
£750,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Oct 20223 years ago
Submission Deadline
7 Jul 2022Expired
Future Notice Date
Not specified
Award Date
15 Aug 20223 years ago
Contract Period
2 Oct 2022 - 31 Mar 2026 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

LUX ILLUMINATING BRANDS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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