Award

Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

28 Mar 2025 at 19:19

Award Notice
Summary of the contracting process

The Department for Environment, Food & Rural Affairs (DEFRA) has completed the award stage of the procurement process titled "Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land". This tender falls under the social research services category and aims to conduct experiments within the Choice Architecture Test (CAT) series to improve regulatory compliance in environmental land management. The awarded contract's duration is from 6th February 2025 to 2nd May 2025, with key project areas covering the British Overseas Territories, Channel Islands, Europe, Isle of Man, the United Kingdom, and other parts of the world. The procurement method was selective, utilising a call-off from a framework agreement, with the tender initially closing on 20th February 2024.

This tender provides significant growth opportunities for businesses involved in social research services, particularly those with expertise in environmental management and regulatory compliance. The experiment's focus on object-oriented nudges and digital literacy can attract companies that specialise in behavioural analysis, digital tools, and land stewardship. With a budget of £49,777, both small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) can benefit from this contract, leveraging their skills to enhance environmental quality agreements. Verian Group UK Ltd was awarded this contract, highlighting opportunities for similar firms to engage in future tenders within DEFRA's framework.

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Notice Information

Notice Title

Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land

Notice Description

This experiment is part of our Choice Architecture Test (CAT) series. We have already conducted two tests, CAT 1 and CAT 2, with a third (CAT 3) and fourth (CAT 4) in progress. This will be our fifth test (CAT 5). * CAT 1: tested the effect of defaults on a hypothetical Sustainable Farming Incentive (SFI) application. Results showed a statistically significant increase in the environmental quality of the agreement generated through defaults compared to the current SFI application design. * CAT 2: tested the effect of defaults and guided selection on a hypothetical Countryside Stewardship (CS) mid-tier application. Results for CAT 2 also showed defaults being effective. Compared to the current CS mid-tier design & some aspects of guided selection tested during the experiment, defaults led to more spatially targeted actions being chosen (the primary outcome of the experiment) by farmers, that might indicate higher quality environmental agreements . * CAT 3: will test the effect of geospatial functionality (i.e. presenting guidance on spatial priorities visually) & offering a default totaliser (that shows the potential financial reward for choosing options) on a hypothetical SFI application. Similar to CAT 1, statistical analysis will be conducted to gauge whether results show an improvement in the environmental quality of the agreement compared to the current SFI application design. * CAT 4: will test the effect of offering defaults with farmers who find it difficult to access and use digital tools and services, (i.e. those with low 'digital literacy'), to assess whether findings from CAT 1 & CAT 2 are consistent for these farmers, as well as their more digitally adept counterparts.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b77939a8-5249-4f30-a3ca-ed1508ccc03a
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£49,777 Under £100K
Lots Value
Not specified
Awards Value
£49,777 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Mar 202511 months ago
Submission Deadline
20 Feb 2024Expired
Future Notice Date
Not specified
Award Date
13 Feb 20251 years ago
Contract Period
6 Feb 2025 - 2 May 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

VERIAN GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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