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Provision of GCS New Media Unit

Government Commercial Agency

This public procurement record has 1 release in its history.

Award

19 Aug 2026 at 11:53

Award Notice
Summary of the contracting process

The Government Commercial Agency bought new media and marketing services for the Government Communication Service’s New Media Unit. The requirement covers delivery of planned communication campaigns and priority campaigns arising from crises. Work is to be delivered across the United Kingdom. This is a services contract focused on advertising, marketing and new-media campaign delivery, rather than the supply of goods or construction work. Businesses relevant to this opportunity include communications agencies, social-media specialists, digital campaign providers and marketing firms able to support government communications at national level. The procurement is suitable for small and medium-sized enterprises, so smaller agencies with the required delivery capability may also have been relevant to the original competition.

The procurement has been completed and the contract was awarded to WE ARE SOCIAL LTD on 29 July 2026. The award value is £4,000,000, and the contract runs from 31 July 2026 to 30 July 2027. The tender deadline was 4 June 2026 at 10:00. The route was a selective procedure using a call-off from a dynamic purchasing system. The tender was for services and had an estimated value of £4,000,000. The award is active, and the contract has a recorded start and end period. The available outcome identifies one selected supplier. The buying organisation is the Government Commercial Agency, and the procurement concerned the provision of the Government Communication Service New Media Unit.

For a future requirement of this kind, a credible competitor would need to demonstrate practical capability in delivering planned public-sector communication campaigns alongside rapid mobilisation for priority or crisis communications. Relevant strengths would include new-media strategy and production, campaign planning, digital and social-media delivery, and the ability to work at national scale for a government communications function. The award shows that this buyer has demand for an agency able to handle both routine campaigns and urgent communications within one service. Smaller businesses may be well placed to compete where they can evidence sufficient capacity, reliable delivery arrangements and experience managing varied campaign workloads, either independently or through a suitable delivery model.

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Notice Information

Notice Title

Provision of GCS New Media Unit

Notice Description

Delivery of planned campaigns as well as having the need to deliver priority communication campaigns that arise from a crisis.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0f5b2753-b3c5-4b28-8032-3006d4954c7f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/00fc2dd3-2290-461b-a57d-14ed68129606
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
19 Aug 20261 weeks ago
Submission Deadline
4 Jun 2026Expired
Future Notice Date
Not specified
Award Date
29 Jul 20261 months ago
Contract Period
31 Jul 2026 - 30 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Government Commercial Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
Not specified
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

WE ARE SOCIAL LTD

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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