Award

Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

H M REVENUE & CUSTOMS

This public procurement record has 3 releases in its history.

AwardUpdate

17 Jan 2023 at 09:08

AwardUpdate

09 Jan 2023 at 13:18

Award

13 Dec 2022 at 14:52

Summary of the contracting process

The procurement process for the "Two-year Defined Term Agreement Campaign Solution Campaign Tracking" by H M Revenue & Customs has been completed. The contract, valued at £800,000 GBP, was awarded to YOUGOV PLC. The procurement method used was selective, with a tender period ending on November 4, 2022, and a contract period from November 7, 2022, to November 6, 2024. The buying organisation is based in London, England, and the procurement falls under the main procurement category of services.

This tender presents an opportunity for businesses in research and development services and consultancy to engage with HMRC for evaluating advertising effectiveness. The process, initiated as a tender, has now moved into the award stage. Businesses well-suited to bid for similar tenders should be prepared to work with public authorities, provide detailed research services, and demonstrate an understanding of campaign tracking and impact assessment methodologies.

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Notice Title

Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

Notice Description

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
Not specified
Awards Value
£800,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Jan 20233 years ago
Submission Deadline
4 Nov 2022Expired
Future Notice Date
Not specified
Award Date
4 Nov 20223 years ago
Contract Period
7 Nov 2022 - 6 Nov 2024 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SS99 1AA
Post Town
Southend-on-Sea
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH31 Southend-on-Sea
Delivery Location
Not specified

Local Authority
Southend-on-Sea
Electoral Ward
Victoria
Westminster Constituency
Southend East and Rochford

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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