Award

A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD

ENGLISH HERITAGE-MARKETING

This public procurement record has 2 releases in its history.

AwardUpdate

01 Dec 2023 at 15:57

Award Notice
Award

01 Dec 2023 at 15:57

Award Notice
Summary of the contracting process

English Heritage is procuring a media buying and channel strategy planning service for the period 2024-2027. This service aims to enhance marketing efforts to achieve 6.5 million total visitors annually. The contract, valued at £13,125,000 GBP, was awarded to McCann Erickson Central Ltd through a selective procurement method. The procurement process started on May 2, 2023, and the contract period is from April 1, 2024, to March 31, 2029, with the delivery address being in Swindon, United Kingdom.

This tender presents an opportunity for businesses in the advertising services industry to engage with English Heritage for channel strategy planning and media buying services. Small and medium-sized enterprises (SMEs) particularly stand to benefit due to the suitability of this procurement for their operations. Businesses looking to provide marketing services at local, regional, and national levels should consider competing in this restricted procedure tender to support English Heritage's marketing efforts and reach their visitor target goals.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD

Notice Description

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually; The appointed agency will need to provide the following services: 1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level. 2. Optimisation, Evaluation and reporting 3. Account management

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£13,125,000 £10M-£100M
Lots Value
Not specified
Awards Value
£13,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
1 Dec 20232 years ago
Submission Deadline
2 May 2023Expired
Future Notice Date
Not specified
Award Date
1 Dec 20232 years ago
Contract Period
31 Mar 2024 - 31 Mar 2029 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ENGLISH HERITAGE-MARKETING
Contact Name
Jessie Askey
Contact Email
jessie.askey@english-heritage.org.uk
Contact Phone
07827762352

Buyer Location

Locality
WILTSHIRE
Postcode
SN2 2EH
Post Town
Swindon
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified
Local Authority
Swindon
Electoral Ward
Mannington and Western
Westminster Constituency
Swindon South

Supplier Information

Number of Suppliers
1
Supplier Name

MCCANN ERICKSON CENTRAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6-2023-12-01T15:57:44Z",
    "date": "2023-12-01T15:57:44Z",
    "ocid": "ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-223-1945-P/REF EH 00001945 - AWARD",
        "title": "A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD",
        "description": "MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually; The appointed agency will need to provide the following services: 1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level. 2. Optimisation, Evaluation and reporting 3. Account management",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SN2 2EH"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "postalCode": "SN2 2EH"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 13000000,
            "currency": "GBP"
        },
        "value": {
            "amount": 13125000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2023-05-02T17:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-04-01T01:00:00+01:00",
            "endDate": "2029-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-74551",
            "name": "English Heritage-Marketing",
            "identifier": {
                "legalName": "English Heritage-Marketing"
            },
            "address": {
                "streetAddress": "Firefly Avenue, Swindon",
                "locality": "Wiltshire",
                "postalCode": "SN2 2EH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Jessie Askey",
                "email": "Jessie.Askey@english-heritage.org.uk",
                "telephone": "07827762352"
            },
            "details": {
                "url": "https://in-tendhost.co.uk/english-heritage/aspx/Home"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-266245",
            "name": "McCann Erickson Central Ltd",
            "identifier": {
                "legalName": "McCann Erickson Central Ltd"
            },
            "address": {
                "streetAddress": "McCann Erickson Communications House, Highlands Rd, Shirley , Solihull, West Midlands , United Kingdom, B90 4WE"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-74551",
        "name": "English Heritage-Marketing"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6-1",
            "status": "active",
            "date": "2023-12-01T00:00:00Z",
            "datePublished": "2023-12-01T15:57:34Z",
            "value": {
                "amount": 13000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-266245",
                    "name": "McCann Erickson Central Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-04-01T00:00:00+01:00",
                "endDate": "2029-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6",
                    "datePublished": "2023-12-01T15:57:34Z",
                    "format": "text/html",
                    "language": "en",
                    "dateModified": "2023-12-01T15:57:44Z"
                }
            ]
        }
    ]
}